Shopping Cart Abandonment

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Shopping cart abandonment, is when shoppers put items in their online shopping carts but leave before completing the purchase, this is a huge headache for online retailers. It is estimated that approximately $4 trillion worth of merchandise will be abandoned in online shopping carts in 2015. While this number can be discouraging, shopping cart abandonment actually presents an opporutnity for online retailers to revitalize their payment process and marketing campaigns.

SUMMARY

ESTIMATED TOTAL $4 Trillion

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67.45% of online shopping carts are abandoned

For every

of them leavewithout making a purchase

67

100potential customers

Presented withunexpected costs

The customer was just browsing

Found a betterprice elsewhere

Overall price is too expensive

Decided not to buy

Website navigation is too complicated

Checkout process was taking too long

Excessive payment security checks

Concerns about payment security

Delivery optionswere unsuitable

Websitetimed out

Price presentedin a foreign currency

56% 37% 36% 32% 26% 25%

21% 18% 17% 16% 15% 13%

Average time delay between first visit and an actual purchases is 19 hours

$100 cart value drives up abandonment

But

will complete their purchase within

Ab

an

do

nm

en

t R

ate

Article Price Point

100%

90%

80%

70%

60%

50%

40%

$1-$25

$26-$50

$51-$75

$76-$100

$100-$150

$151-$200

the $100 psychological barrier

Why do shoppers leave without making a purchase?

Why do shoppers leave an eCommerce site?

MON. TUES. WED. FRI. SAT. SUN.90%

of leads

go cold after

1 hourMost people abandon a cart on Thursday

THU.

of shoppers

2/3

of shoppers

47%of shoppers

15%

71%

$ 4,000,000,000,000

said they would buy more online if returns were free

of the organic site traffic comes from Google

Annually, online retailers lose

due to shopping cart abandonment

expect a webpage to load in 2 seconds or less

are not able to complete a purchase because items are out of stock

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@nextopia

www.nextopia.com&

#1 Global Provider of eCommerce Site Search Navigation Solutions

Sources:http://www.shopify.ca/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-ithttps://econsultancy.com/blog/63466-nine-case-studies-and-infographics-on-cart-abandonment-and-email-retargeting/http://www.cpcstrategy.com/blog/2014/03/why-are-shoppers-leaving-my-site/