{Stan Schroeder

Mashable.com, European Editor

The definition has changed It’s become a lot more structured Ultimately, it’s just a different way to

turn your idea into reality

Startups

Product, traction, story – that’s what your audience want to know about

Your audience is not the media, your audience are the people who will buy your product, who will talk about your product, who will share and like it on social media

Get out of the startup bubble

Valuations, funding, number of employees, where you worked before, the size of your office

Probably not the first things you should mention

When’s the best time to pitch? When you can say something about what you’re building, not how you’re building it

Product launch, traction, buzz, important updates, story

Reconsider your timing

It goes both ways. If you didn’t get media coverage with your funding round, you might get coverage later on when you launch the product

Mash.Me

Don’t get discouraged

Loud Evolution PingTank

Create a story