By: David Cho

Goals & ChallengesTo meet growing energy demand with

less environmental impact.

Using advanced technology to help un-lock new sources of energy.

Business•Shell Refillable Card•Shell Saver Card•Shell Gift Card•Shell Platinum Master card

•Shell Fleet Credit Card•Shell Pay My Bill or

Contact Card•Drive for Five

Advertising through social media and blogging with NO cost…

Advertising through social media with LITTLE cost…

Metric of Success on Groupon

The number of customers purchasing our deal on

Groupon exceeds or reaches our estimated number

Increase in facebook fans, Twitter followers, Foursquare check-ins which will

eventually lead to increase in sales…

Metric of Success

•By meeting the world’s rising demand for energy through

advanced technology

•By unlocking new sources of energy and making the most of existing oil and gas resources

Timeline & Budget

• When the whether is warmer, sales will decrease

• When the whether is colder, sales will increase

• 10 million of total advertising budget

• 10 million of proposed initiative