Upload
christian-buckley
View
1.271
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Presentation given 04182011 at The Experts Conference in Las Vegas, Nevada. This presentation reviews the changing social informatics of technology, and compares the leading consumer platforms to SharePonit 2010 out-of-the-box.
Citation preview
SharePoint’s Social Computing ScorecardChristian Buckley
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now BPOS-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored 3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a SharePoint-like collaboration platform (Collaboration Manager), managing deployment teams to onboard numerous high-tech manufacturing companies, including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home, and I just celebrated my 20th wedding anniversary
My background
• Improving Collaboration for 16+ Years– Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms– Delivered award-winning administration and migration
software since 1994– Over 2,000 global customers
• Dramatically improve the management of SharePoint– Innovative products that improve security, scalability,
reliability, “deployability”– Making IT more effective and efficient and lower the total
cost of ownership
• Focus on solving specific SharePoint problems (Administration & Migration)– Coach enterprises on SharePoint best practices– Give administrators the most innovative tools available– Anticipate customers’ needs– Deliver best of breed offerings– Stay in lock step with SharePoint development and market trends
Axceler overview
• The rise of social media• What is social media in the enterprise?• Social media inside SharePoint• The scorecard, criteria• The contenders• SharePoint 2010 Scorecard• Summary – how SharePoint 2010 stacks up
Agenda
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable
publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues
(one-to-many) into social media dialogues (many-to-many).
It supports the democratization of knowledge and information, transforming people from content consumers into content producers.”
Wikipedia.org
Definitions
The Social Informatics Shift
Social Informatics is the study of information and communication tools in cultural and
institutional contexts.
It is a cross-disciplinary focus on usage patterns, and is a blend of sociology, anthropology, psychology, technology and business perspectives,
examining the changing way in which we do business.
(Wikipedia)
Btw, the word “app” was just made “word of the year” 2011
The Social Informatics Shift
The History of Social Media
Images by Robert Watson, http://www.watson.org/~robert/star-lit/wwiv/
Bulletin Board Systems (BBS’s) – (1979 – 1995)
The History of Social MediaCommercial Online Services
(1979 – 2001)
http://socialmediarockstar.com/history-of-social-media
What is Social Media in the Enterprise?
The Dawn of the Word Wide Web – 1991
What is Social Media in the Enterprise?
IRC, ICQ and Instant Messenger
The History of Social Media
P2P – BitTorrent – and “Social” Media Sharing
The History of Social Media
Social Networking & Social News Websites
What is Social Media in the Enterprise?
The History of Social Media
The Real-Time Statusphere & Location-based Social Web (2008 – ???)
97 9899 00
01
02
03
04
05
06
SixDegrees.com
LiveJournal
Ryze
FriendsterFotolog
LinkedInMySpaceTribe.Net
XingLast.fm
OrkutFlickr
FacebookDodgeball
YouTubeXanga
NingYahoo360
Bebo
WindowsLiveSpacesTwitter
The Future of Social Media
1. Community management tools2. Open identity3. Microblogging4. Social CRM5. Enterprise applications gaining a social layer6. Activity streams7. Social search, analytics, and filtering8. Enterprise social media workflow9. Automated compliance monitoring10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch” http://blogs.zdnet.com/Hinchcliffe/?p=1224
Emerging Enterprise Technologies
• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
• Extensibility
The Scorecard / Criteria
• Facebook• Ning• Yammer• Salesforce• Google docs
• Jive• Box.net
The Contenders
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
• Moderation and privacy controls• Microblogging• Activity feeds• Photos and videos• Real-time chat• Groups / discussion forums• Advertising• Events• Blogging• App store
Features Scorecard• Ease of Entry – Internal F, External A• Discovery B-• Contextual Search D• Enterprise Content Management D• Building Communities A-• Team Collaboration F• Real-Time Connections A• Cost A• Extensibility D-
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
An online platform for people to create their own social networks.
Launched in October 2005 by Marc Andreessen and Gina Bianchini
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Ning
• Branding and visual design• Moderation and privacy controls• Activity feeds• RSS feeds• Photos and videos• Real-time chat• Groups / discussion forums• Events• Blogging• App store with tools for YouTube,
LinkedIn, Facebook, Google Apps
Ning
Features Scorecards• Ease of Entry – Internal C, External B+• Discovery C• Contextual Search F• Enterprise Content Management F• Building Communities A• Team Collaboration C+• Real-Time Connections C+• Cost B• Extensibility C
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Everyone I follow within my org
Threaded FB like discussions
Post a Status
• Enterprise social networking• Secure collaboration with internal and
external people• Search archives of messages/profiles/tags• Mobile app
Yammer
Features Scorecards• Ease of Entry – Internal A, External F• Discovery C• Contextual Search C• Enterprise Content Management F• Building Communities C• Team Collaboration D+• Real-Time Connections C• Extensibility F
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Post a Status
Threaded FB like discussions
Messages/Alerts
CustomDashboard
• Real time feeds• Sales visibility• Activity Stream• Collaboration• Manage & track campaigns• Complete customer profile• Improved marketing efforts
Salesforce
Features Scorecard• Ease of Entry – Internal A, External F• Discovery B• Contextual Search D• Enterprise Content Management C+• Building Communities D• Team Collaboration D• Real-Time Connections C• Extensibility F
Documents
• Worldwide document collaboration• Real time amendments• Document Chat
Google Docs
Features Scorecard• Ease of Entry – Internal A-, External B• Discovery F• Contextual Search F• Enterprise Content Management C• Building Communities F• Team Collaboration B+• Real-Time Connections B• Extensibility F
JiveJive is a Social Business Software platform -- a web-based application for creating online communities that incorporates a broad range of features found in social networking software, community software, and collaboration software.
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Set up “observations” about companies, competitors,
events, products, etc
Publish your observations
Interact with others about your observations, allow people to connect ideas
and solutions
Create or join communities around products, markets,
ideas and align/connect your observations
Track metrics and activity around those markets
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Create agents to listen to social media
networks and find relevant information
Organize how you will view the results
of your agents
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Organize how you will view the results
of your agentsIdentify opportunities to improve customer issues
Automate your ability to post to the social
networks
• Social media monitoring tools• Branded public communities• Team collaboration tools• Social CRM• Customer support accelerators• Network / expertise discovery• Metrics, usage patterns, network data• Integration with SharePoint• Uses OpenSocial API• Microblogging, IM, presence awareness
Jive
Features Scorecard• Ease of Entry – Internal A, External A• Discovery A• Contextual Search A• Enterprise Content Management B-• Building Communities A• Team Collaboration B• Real-Time Connections A• Cost C• Extensibility B
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Choose Access Type
Comment/Tag this box (folder)
Ongoing commentsTask Pane
• Collaboration using a familiar file structure• Sync desktop files to a box• Mobile app• Permission management• Integrated file viewer• Discussions and commenting
Box.net
Features Scorecard• Ease of Entry – Internal B, External A• Discovery C• Contextual Search D• Enterprise Content Management F• Building Communities F• Team Collaboration C• Real-Time Connections D• Cost B• Extensibility D
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
Email Cell Twitter [email protected] 425.246.2823 @buckleyplanet http://buckleyplanet.net
• Managed Metadata Service• Advanced routing (w/metadata)• User profiles (My Sites)• Status updates/activity feeds• Knowledge mining• Bookmarks (replaces My Links)• Feedback/rating• Note board (Wall)• Podcasting kit• Social tagging• Expertise tagging• Wikis• Share & Track tab• Individual and team blogs• People and social search
SharePoint 2010Features Scorecard
• Ease of Entry – Internal A+, External C• Discovery B+• Contextual Search B+• Enterprise Content Management B+• Building Communities C• Team Collaboration A• Real-Time Connections B• Cost D• Extensibility A
• SharePoint may not win in any single category, however it is viewed by Gartner and other analyst firms as the only platform able to execute on broader enterprise needs
Final Scorecard
What users are asking for
• Your team wants to build out a Facebook-like social networking solution on your intranet.
From the SharePointProMag.com article How SharePoint 2010 Stacks Up to Your End-User Social Media Requirements
The SharePoint Solution
What users are asking for
• Your team wants to build an intranet version of Twitter to help everyone stay instantly connected, sharing product, support and competitive information in a secure manner.
The SharePoint Solution
Twitter feeds to your MySites or Team Sites using an XML Web Part (as illustrated here by SharePoint MVP Randy Drisgill).
What users are asking for
• Your team would like to access critical content and applications through their personal devices.
The SharePoint Solution
(image shared by Arpan Shah, Microsoft)
Final thoughts
• Identify business gaps that can be filled by social features
• Ensure a cultural fit for these new features
• Develop a sound plan for deploying these new features, including buy-in from end users and key stakeholders.
• Christian [email protected]+1 [email protected]
Contact me