33
Maximizing Search

SharePoint site admins leverage search

Embed Size (px)

DESCRIPTION

SharePoint site admins leverage search

Citation preview

Page 1: SharePoint site admins leverage search

Maximizing Search

Page 2: SharePoint site admins leverage search

About me

• Julie Boudro• Consultant• MCITP, MCTS, MCT• [email protected]• 248.554.3176

Page 3: SharePoint site admins leverage search

Why maximize search?

• Increase findability of information• Reduce frustration in end users• Increase adoption• Create a new set of tools for rendering

content in SharePoint• Way of the future with O365 and Delve

Page 4: SharePoint site admins leverage search

Mechanics of Search

• Crawler– Discovers content– Least privilege permissions– Schedule versus continuous crawl (2013)

• Indexing– Title & Description– Content– Meta Data

Page 5: SharePoint site admins leverage search

Mechanics of Search

• Ranking– Relevancy ranking– Popular items– “Likes” or Ratings– Best Bets

• Results– Refiners– Crawled and Managed properties– Document preview– Content Search web parts

Page 6: SharePoint site admins leverage search

Basic Search Principals

Page 7: SharePoint site admins leverage search

Basic Search Principals

• Make sure search is configured & working• Meta data, meta data, meta data• Enable content ratings or “likes” • Review search logs• Manage content sources• Monitor search activity• Understand search structure

Page 8: SharePoint site admins leverage search

Unmanageable Search Results

Page 9: SharePoint site admins leverage search

Meta data

• Information automatically extracted from content– Title– Description– Author– Date– Contents

• Additional properties captured on content– Content Types– Site Columns

Page 10: SharePoint site admins leverage search

Content Rankings

• General purpose ranking models. – General purpose ranking for most types of search

results.

• People search ranking models. – Calculate how relevant search results are based

on social distance and expertise.

• Special purpose ranking models. – Special purpose ranking model to calculate the

ranking score for recommendations such as popularity, recommender based upon related items

Page 11: SharePoint site admins leverage search

How do items rank?

ContentThese are the words contained in the items. For items that are text based, such as documents, this is typically most of the text. For other types of items, such as videos, there is little or no content.

MetadataThe metadata associated with items such as title, author, URL and creation date. Metadata is automatically extracted from most types of items.

Web graph dataThis is information such as authority (from authoritative pages settings) and anchor text (from the hyperlinks associated with the item, and items linking to the item).

File typeSome file types can be considered more important for ranking than others. For example, Word and PowerPoint results are typically more important than Excel results.

Interaction Information about the number of times a search result is clicked, and which queries led to a result being clicked.

Page 12: SharePoint site admins leverage search

Advanced Search Principals

Page 13: SharePoint site admins leverage search

Advanced Search Principals

• Pay attention to site structure & navigation• Understand the content being published• Understand how people find information• Content types and Meta data

– Global content types – Leverage Managed Metadata & Term sets

• Search schema– Crawled Properties– Managed properties– Query Rules

Page 14: SharePoint site admins leverage search

Manageable Search Results

Page 15: SharePoint site admins leverage search

META DATA

Page 16: SharePoint site admins leverage search

Plan Content Types

• Base set of required columns– Department– Document Type

• Use Managed Metadata Term sets• Configured on all document libraries• Create custom library templates

Page 17: SharePoint site admins leverage search

Search Schema

• Crawled Properties– The contents and metadata of the items that you

crawl – Author, File Type

• Managed Properties– Map crawled properties to managed properties– Default properties– Custom Properties

Page 18: SharePoint site admins leverage search

Query Rules

• Best bets & keywords (2010)• Result blocks• Changing the query

– Ranking changes based upon:• Keyword match• URL matching• Content Types• Tags• File types

• Custom ranking models

Page 19: SharePoint site admins leverage search

Why care?

Page 20: SharePoint site admins leverage search

Search Focused Sites

Page 21: SharePoint site admins leverage search

Search Focused Sites

• Heavy use of meta data and tagging• Dynamic presentation of information• Focused on the end user experience

Page 22: SharePoint site admins leverage search

Search driven content

Page 23: SharePoint site admins leverage search

Popular or Recent Items

Page 24: SharePoint site admins leverage search

Dynamic Mashups

Page 25: SharePoint site admins leverage search

Custom branding

Page 26: SharePoint site admins leverage search

Custom branding

Page 27: SharePoint site admins leverage search

Document management

Page 28: SharePoint site admins leverage search

Offices directory

Page 29: SharePoint site admins leverage search

O365 & Delve

Page 30: SharePoint site admins leverage search

O365 & Delve

Page 31: SharePoint site admins leverage search

Search Topologies

Page 32: SharePoint site admins leverage search

Structuring for Effective Search

• Search Service Application Topology

Small Farm Search Optimized Farm

Page 33: SharePoint site admins leverage search

Detroit1500 Woodward AveSuite 400Detroit, MI 48226(248) 546-1800

Grand Rapids15 Ionia Ave SWSuite 270Grand Rapids, MI 49503(616) 776-1600

Thank You

www.cdh.com