SharePoint - Engage Audience Online

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Engage your audience online

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SharePoint allows you to create public-facing websites so that customers and partners can get what they need, from virtually any device.


www.discoversharepoint.com/websites

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SharePoint makes your life as a content publisher easier—it helps you manage content on your end, while simplifying the user experience on the customer end.

Navigate content by category


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People want to find what they need right away without digging around or being distracted by irrelevant content. Built-in search capabilities can help empower your audience to find content quickly.

Refine content with built-in search


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SharePoint can also help you drive targeted, highly-relevant content and campaigns.

You can even surface personalized recommendations.

Drive promotional campaigns


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People expect the same experience no matter how they access your site.

To make sure they get it, SharePoint makes it possible for you to deliver a consistent, unified digital experience on laptops, smartphones, and tablets.

Deliver a unified mobile experience


7 www.discoversharepoint.com/websites


Targeting your audience with promotions can drive sales for your company.

Let’s look at how to add a targeted promotion to a product page.


Promote search results

SharePoint uses query rules to conditionally promote important results while also showing groups of additional results.

By editing the query rules, you can choose how to present and prioritize search results.


Take advantage of query rules

Choosing the most relevant query rule returns the results that are most pertinent to your search terms.

In this example, there are a number of query rules already defined, including an inactive query rule for a phone promotion.


Edit query rules

To change a query rule, select it and pick the Edit option from the drop-down menu.

The query rule will only fire when certain conditions are met—in this case, only on the most relevant source, and on the category Smart phones.


Use categories

Tying promotions to specific categories of merchandise is simple.

Just click the Add Category link, and in the dialog box that opens, select the appropriate category from the nested menu.


Change promoted results

Promotions often change over time, but changing promoted results is easy.

You can change the title of your promotion, link the promotion to a product image, and opt to change the link to a banner.


Publish a promotion

Activating a promotion publishes it for all to see.

Simply select the Is Active check box. You can also set the start and end date parameters to disable the promotion automatically.


Promote your products online

SharePoint dynamically updates the product page with your promotion, helping drive visitors to your products.


Learn more

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Technology

SharePoint - Engage Audience Online