16
Tags: SocialWeb OnlineSocialNetworks SocialMedia SocialCommerce Oekonomie der Aufmerksamkeit Anerkennung Identity Recognition Personal Feed on demand realtime always on Content-Types GeoTags Word of Mouth Conversation Culture change Partizipation Opinionleaders co-creation crowd sourcing Analyse learn create create relevance relevance Referat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_mei

Shape Web Conference 2008

Embed Size (px)

DESCRIPTION

SocialWeb, Oekonomie der Aufmerksamkeit, Marketing 2.0, Recognition

Citation preview

Page 1: Shape Web Conference 2008

Tags: SocialWeb OnlineSocialNetworks SocialMedia SocialCommerce Oekonomie der

Aufmerksamkeit Anerkennung Identity Recognition Personal Feed on demand realtime always on Content-Types GeoTags Word of Mouth Conversation Culture change Partizipation Opinionleaders co-creation crowd sourcing Analyse learn

create relevancecreate relevance

Referat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_meier

Page 2: Shape Web Conference 2008

Referat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_meier

Page 3: Shape Web Conference 2008

SocialWeb Netlog Facebook Xing iPhone

reality checkreality check

Referat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_meier

Beginners

Advanced Pro

Page 4: Shape Web Conference 2008

[email protected]

„Value“ von Online Social Networks weak links

Page 5: Shape Web Conference 2008

[email protected]

„Funktionsweise“ von SocialMedia co-creationConversation

Page 6: Shape Web Conference 2008

[email protected]

Oekonomie der Aufmerksamkeit AnerkennungIdentität

Recognition

Page 7: Shape Web Conference 2008

[email protected]

Personality IdentityRelevanz

Leader Follower

Page 8: Shape Web Conference 2008

XPXPReferat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_meier

Usability tiefe Einstiegshürden Relevanz des Netzwerkes Anerkennung Effizienz Inhalte

Page 9: Shape Web Conference 2008

[email protected]

User Experience Navigate in Clouds

Page 10: Shape Web Conference 2008

[email protected]

User ExperienceOptions

always onM-Competence

Page 11: Shape Web Conference 2008

[email protected]

User Experience SchwärmeProSumers

SocialCommerce

Page 12: Shape Web Conference 2008

[email protected]

User Experience RealtimeWord of Mouth

Page 13: Shape Web Conference 2008

[email protected]

User Experience ConversationBrand Advocates

Page 14: Shape Web Conference 2008

The world is flatThe world is flat

[email protected]

vom Gatekeeper zum kreativen Leaderlisten share

co-create

Identity is, what you do – every single moment

Page 15: Shape Web Conference 2008

ThanksThanksReferat am 25.11.08 von Marcel Meier www.xing.com/profile/marcel_meier

www.xing.com/profile/Marcel_Meier http://sieme.wordpress.com [email protected]

Page 16: Shape Web Conference 2008