Listening ExperimentSan Francisco Girls Chorus

Listening Experiment06/11/10

Objective, Audience, and Integration with Marketing Goals

• Facebook• Twitter• Melanie’s blog • Foursquare

• Keywords– San Francisco Girls Chorus– SF Girls Chorus– SF Girls Choir– SFGC– Susan McMane

Keywords:• San Francisco Girls Chorus• SF Girls Chorus• SF Girls Choir• SFGC• Susan McMane

Results:• Neutral mentions

• Finding how word spreads

•Uncovered unauthorized video content through Social Mention

Results (continued):• Mentions on blogs

• Radio web mentions

Results (continued) :• Organizational partners mentioning SFGC in their social media

•Yelp, YouTube, and FB comments & likes.

If you were to do this all over again, what would you do differently?

Melanie’s blog

Ticket Giveaway

Big ah ha!• Many links to follow

• Many organizational partners

• Glamorous content like wineries, auction items, etc.

• Video of larger Chorus School levels (III and IV)

The more social-media-savvy organizational partners, the better for SFGC social media content!