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Tony Affuso, chairman of the board and chief executive officer of Siemens PLM Software, a business unit of the Siemens Industry Automation Division, kicks off the event with an update on the Solid Edge business. Learn about recent, strategic investments that Siemens has made in the Solid Edge product and organization, and how these investments are translating into growing momentum in the marketplace. Tony will also review key customer successes and show why an increasing number of companies are selecting Solid Edge with synchronous technology over the competition.
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#SEU12
Leading Through Innovation Siemens PLM Software Business Review
Tony Affuso
Chairman
Siemens PLM Software Page 2
Siemens AG – over 160 years of innovation
in Engineering and Manufacturing
Industry Sector Revenue: $45.9 billion
Energy Sector Revenue: $38.5 billion
Healthcare Sector Revenue: $17.5 billion
Revenue of $102.6 billion in Fiscal Year 2011
A global team of 360,000 employees, doing business activities in 190 countries
Werner von Siemens: “I won’t sell the future for a short term profit.”
“Innovation is our lifeblood”
$5.4 Bil R&D in FY11; 5.3% of revenue 27,800 R&D employees worldwide
Roughly 17,000 software engineers 8,600 inventions in fiscal 2011
© Siemens AG 2012. All Rights Reserved.
Siemens PLM Software Page 3
Having the Strength to Lead
Access to Innovation Across Siemens
57,900 active patents, 8,600 inventions in 2011
160+ Years of Innovation
Siemens PLM Software Page 4
Siemens Vision for the Digital Enterprise
Long-range Investment Planning & Funding
Integrated Product and Production Lifecycles
Siemens PLM Software Page 5
Manufacturing Execution
Totally Integrated
Automation
Product Lifecycle Management
Example Results of Vision Investments…
Integrated Product and Production Lifecycles
Enterprise Level
Field Level
Control Level
Operator Level
Management Level
PLM ERP
Plant Engineering MES
PCS 7 SCADA
…Products …Operations Automation Systems for Production…
MES
TIA
PLM
Siemens PLM Software Page 6
Added 3,500 new customers in last 12 months…
Currently 71,000 customers and 7,000,000 licensed seats
AUTOMOTIVE
TRANSPORT
(31%)
MACHINERY
& INDUSTRIAL
(15%)
HIGH TECH
ELECTRONICS (14%)
AEROSPACE DEFENSE
(19%)
Ships, CPG, Energy, & Life Sciences,
(21%)
CPG & Life Sciences
11,400 Academic Partners… training over 1.2 million students per year
Siemens PLM Software Page 7
2011…A Year of Continued Success
Our Market Position
and Growth
Key Customer Success
Expanding the Value
of our Portfolio
Delivering on our Vision
Siemens PLM Software Page 8
2011…A Year of Continued Success
in both mainstream and product engineering
Solid Edge: Channel partners generated 90% revenue.
Solid Edge: 30% license growth in 2011
Solid Edge: > 40% license growth in Americas for H1 2012
SPLM: Outgrew the overall MCAD market gaining share.
SPLM: Overall leadership in cPDM market.
SPLM: Overall leadership in Digital Manufacturing market.
Scaling from the End User (our roots)…to the Enterprise:
Siemens PLM Software Page 9
BAE Systems Submarine Solutions
Johnson Controls
Boeing
GM
Procter & Gamble
Daimler
Emerson
Space Systems/Loral
Local Motors
JSC KUZNETSOV
L’OREAL
Hi-P (Shanghai) Precision Tooling Co.
2011…A Year of Continued Success
Key Customer Success (examples)
“Siemens PLM Software’s
partnership, and dedication
… contributed to both our
companies’ success,”
“…we needed a scalable,
responsive, and
comprehensive PLM
solution,”
“The openness of the
Siemens PLM Software will
…help us improve, the
solutions we use throughout
Boeing.”
“Siemens’ robust PLM and
Lifecycle Engineering
software has helped us
secure an engineering
competitive advantage…”
“…we conducted a thorough
selection process… Siemens
PLM Software proved to be
the best vendor for BAE
Systems to partner with..”
“Our 10-year agreement
reinforces the clear objective
of Daimler AG to use the
most advanced technology in
the industry …”
“we never let a customer fail”
Siemens PLM Software Page 10
Key 2011 Investments:
Solid Edge ST4
Introduced Active Workspace
Acquired Vistagy (composites)
NX 8
Teamcenter 9/ Mobility
Tecnomatix 10
2011…A Year of Continued Success
Expanding the Value of our Portfolio
Siemens PLM Software Page 11
2011…A Year of Continued Success
Delivering on our Vision
Provide everyone in the process a clearer view of the information
needed to make smarter decisions and better products
“Every two days now we create as much information as we
did from the dawn of civilization up til 2003”…Eric Schmidt
Siemens PLM Software Page 12
HD-PLM Vision
Enabling Smarter Decisions, Better Products through…
Vision Design Goals…
Intelligently Integrated Information
Future-proof Architecture
HD User Experience
…for Every SPLM Product
Siemens PLM Software Page 13
2011…A Year of Continued Success
Delivering on our Vision
Siemens PLM Software Page 14
Tony Affuso Chairman
Harry Volande
CFO
Chuck Grindstaff
President & CEO
Business Segments
Karsten Newbury
Mainstream Engineering Software
Eric Sterling
Lifecycle Collaboration Software
Zvi Feuer Manufacturing Engineering Software
Jim Rusk Product Engineering Software
Kevin Eustace Product- driven Services
Steve Luby Specialized Engineering Software
Strategy & CTO
Steve Bashada Industries
Raj Khoshoo Strategic Initiatives
Paul Sicking CTO
John F. Miller Strategy
Sales, Marketing & Service Delivery
Dave Shook Americas
Urban August Germany
Bob Jones US and GM
Paul Vogel GS&S
KC Yee Asia-Pacific
David Taylor Global Marketing
Tony Hemmelgarn EMEA
Siemens PLM Software – our Leadership Team
2011…A Year of Continued Success
Delivering on our Vision
New PLM Organization Structure - Product Business Segments
Siemens PLM Software Page 15
Performs the product lifecycle management functions for our
products & services (e.g. product strategy, management, marketing,
development, verification, …)
Mainstream Engineering
Software
Product Engineering
Software
Lifecycle Collaboration
Software
Manufacturing Engineering
Software
New PLM Organization Structure –Major Product Business Segments
2011…A Year of Continued Success
Delivering on our Vision
Siemens PLM Software Page 16
The Role of Solid Edge in our Business Success
In 2011 Solid Edge software rev. growth
outpaced Solidworks and Autodesk. Growth
Technical Innovation:
Insight XT, ST5, Mobile Viewer
Business Innovation: Local Motors, (Solid Edge Design1 + Web
visualization)
Innovation
Growing number of customers making
the switch to Solid Edge… Key Wins
Insight XT supports
HD-PLM as the
mainstream version
Taking 3D CAD to the
mainstream maker
market
Siemens PLM Software Page 17
Business Innovation
Our Open Components in Action
Real tools for Real work…community communications in 3D
Siemens PLM Software Page 18
Expanding the capabilities of
the community and the
processes through a common
language…
Real tools for Real work…community communications in 3D
Business Innovation
Our Open Components in Action…
Siemens PLM Software Page 19
Americas
Solid Edge Customer Wins
Making the switch around the world
Europe, Middle East
and Africa
Asia Pacific
Americas
Siemens PLM Software Page 20
Americas
Solid Edge Customer Wins
Making the switch around the world
Key aspects of recent Solid
Edge innovation:
Synchronous: The Power of Feature-Based Direct Editing. Nobody else has this great productivity tool.
Live Rules
Procedural Features
Live Sections
Sync Sheet Metal
Nobody else offers the choice
of using the best of both worlds (parametric and direct editing)
4mil Parasolid seats in the Market
Siemens PLM Software Page 21
Caprock Manfacturing Contract manufacturer makes the switch to Solid Edge
Keys to success:
Re-evaluate existing CAD system
Find faster way to edit customer data; a better way to import data
Move from complex history-based modeling to synchronous technology
“What used to take us several hours to edit…[now] takes us less than an hour using Solid Edge” Joshua Walles Sr Project Engineer
Results:
5X decrease in design time
Avoids having to start over in 50% of redesign projects
Avoided possible modeling kernel disruption
Siemens PLM Software Page 22
Helena Laboratories Medical device maker makes the switch to Solid Edge
When I picked up
Solid Edge and
synchronous
technology, I got it,
fast and easy."
Bob Sarrine
Design Engineer
Results:
100% data conversion to Solid Edge
Eliminated difficult ordered-feature design processes to leverage creativity and experience of entire design team
Synchronous technology leverages all imported supplier data
Solid Edge data files much smaller and easier to work with
Keys to success:
Convert legacy data (including 18-years of 3D wireframe data) to Solid Edge using synchronous technology
Move from complex history-based modeling to synchronous technology
Siemens PLM Software Page 23
Organized to Drive Mainstream Growth
Backed by the Strength of Siemens
Continued Success and Growth in the Market
Long-range Investing to create Industry Leadership
Gaining Momentum in Customer Conversions
Summary
Solid Edge. Design Better!
#SEU12
Thank You!
