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2013 E Business – 64B707 1 Session 8 Corporate: Online Marketing Tools Team Teaching Aditya Tanjung, S.Kom Purnama Anaking, S.Kom Course E Business E Business – 64B607

Session 8 - Online Marketing Tools

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Page 1: Session 8 - Online Marketing Tools

2013 E Business – 64B707 1

Session 8Corporate: Online Marketing Tools

Team Teaching Aditya Tanjung, S.Kom

Purnama Anaking, S.Kom

CourseE Business

E Business – 64B607

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Check Point

Previous Session Review Overview: Online Marketing Online Marketing Tools

SEO Auditing Tools : WooRank.com Electronic Marketing : Augmented Reality Electronic Marketing : SMS Gateway Email / Newsletter : MailChimp.com Twitter : Tweet and Get It – WP Plugin Facebook : Facebook Ads, Facebook Insight Analytics : Google Analytics Keyword Research : Ubersuggest.com Project Management : Basecamp, Dropbox, Asana

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Page 3: Session 8 - Online Marketing Tools

2013 E Business – 64B707 3

Previous Session & Task Review

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Networks Concept

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The World

Suppliers, Collaborators, etc

The Company

Ex: Web Commerce

Basic Infrastructure

Ex: SCM, ERP System

Ex: Knowledge Management System, ERP System, etc

[Online Marketing Tools]

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Overview: Online Marketing

Also known as internet marketing, e-marketing, online advertising, promotion of product or services over the internet.

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SEO Auditing Tools : WooRank.com

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Augmented Reality

t-immersion.com monsterar.net ar-innovation.com

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SMS Gateway

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Email / Newsletter : MailChimp.com

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Twitter : Tweet and Get It – WP Plugin

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Google Analytics

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Facebook Ads, Facebook Insight

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Keyword Research : Ubersuggest

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Project Management : Basecamp, Dropbox, Asana

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Q & A