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Beyond One to One SessionsBeta Group
Welcome to
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Some notes about this group16 sessions – 8 weeksWhat and why – don’t worry about the howDownload the recordingsStart where you are A lot of content – listen lightlyFeedback, please.
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Begin where you are
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Things that may change from this group…
Your mindsetYour beliefs and management of timeYour niche marketYour solutionsYour feelings about $$
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As a profession,we have outgrown our
clothes
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How may therapy techniques can you name?PsychodynamicCognitive BehavioralSupportiveSolution focusedPositive PsychologyNarrative Therapy
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Rarely have we questioned the one-fee-for-one session
model. model?
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The Myth of Self-Employment
“Take this job and shove it.”“I could work for myself!”“All I need is a part-time office and a phone.”
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We didn’t get what we thought.No retirement planNo vacationNo sick timeFamily leave? Ha!Limitations on the number we could reachCap on our income.We got a j-o-b.
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Our current model will not sustain us.
Medical model vs. personal growth model
Culture is changing - new demands on us
Reverence for therapist is gone
Compassion fatigue is increasing
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Multiple Streams of Therapy Income:The Way to Make *More* Money
While Making A *Bigger* Difference
It is time to look at another business model.
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Multiple Streams of Therapy Income Model. (as you see it)
Create products and offer services that allow you to leverage your time and content.
Create it once, sell it again and again.
Limit your one-on-one time.
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Multiple Streams of Therapy Income Model.
The customer then gets to choose their level of investment.
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How does a MSOTI business differ from an in-person practice?
The power of the internet extends your reach.
While you can sell products in person or from your office, the power is in using the internet.
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How does a MSOTI business differ from an in-person practice?
Niche is much more important in an MSOTI business.
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How does a MSOTI business differ from an in-person practice?
To be successful, you must know what problems your niche wants solved.
But there is more. Are they willing to pay for that solution?
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As we end Session #1:Coaching Questions for you
What is your business vision?
What do you see as your biggest obstacle?
What do you see as the biggest opportunity?
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Next time....
What makes a good niche.
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