SES San Jose 2008

CREATING A SEARCH ENGINE FRIENDLY WEBSITE

Jordan Kasteler

Jordan Kasteler a.ka.Utah SEO Prowww.JordanKasteler.com

www.SearchAndSocial.com


MULTIMEDIA


MULTIMEDIA

• Good for Universal/Blended Search

CONTENT

NOT CRAWLABLE IN:• Images• Image Maps• Flash• Audio• Video



IMAGE MAPSOne big image map:

<map name=“map"> <area shape="rect" coords="128,132,241,179" href="http://www.domain.com"></map>

ALTERNATIVE:CSS/HTML navigation


IMAGES


IMAGES• ALT attribute• File name

<img src=“red-race-car.jpg” alt=“red race car” />

• Surrounding text, page title, and meta-data• High-resolution ranks well in Google Image

search


FLASHCAN:Index embedded content

CAN’T:• Index content from external

SWFs, XML, etc• Bookmark/print/link to

individual pages• Use semantic HTML markup


FLASHTechnologies:• SWFobject 2.0• SWFAddress• sIFR• SEFFs

• Don’t replace content that’s not in the actual Flash.

• Be careful of duplicate content


LANDING PAGEFor Audio / Video:• One item per page• Proximity is used to extract descriptive data

from title/description and surrounding paragraph text

• Optimize:File names,URL,Text,Tags,Title, Attributes


FILE NAMING

• Be descriptive and concise• Use hyphens over underscores

Example:“file_name“ viewed as “filename”“file-name” viewed as “file name”


TAGS

• Use relevant tags when submitting• Think longtail (consider adjectives)• More tags the better• Avoid stopwords (“and” “of” “the”)


AUDIO• MP3 – fill out ID3 tags

• Transcription Services

• Text to MP3


VIDEO

• Subtitles in Google video . URUWorks Subtitle Workshop (.sub) (.srt)

• Transcribe

• YouTube Annotations

HOSTING:• Self-Hosted• 3rd Party


VIDEO METADATA• Add Metadata with XnView or Adobe Bridge

• Metadata often lost during conversion or upload

• Metadata can be inserted by publication tools. Get rid of it with:

• CastFire• Autodesk Cleaner• Sorenson Squeeze


VIDEO KEYWORD RESEARCH


VIDEO SPEECH RECOGNITION


SUBMISSION• TUBE MOGUL (includes analytical data)

http://www.lightreading.com/document.asp?doc_id=112147

• Video-editing capability? • Single-file size limit? • Time limit • Pricing Structure• Can you keep a video private? • Does it require a software download? • Can you get paid?

Web Video Cheat Sheet


SITEMAPS• VIDEO SITEMAP

http://www.google.com/support/webmasters/bin/topic.py?topic=10079

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.0"> <url> <loc>http://www.site.com/videos/some-video-landing-page.html</loc><video:video> <video:content_loc>http://www.site.com/video.flv</video:content_loc><video:player_loc allow_embed="yes">http://www.site.com/videoplayer.swf?video=123</video:player_loc><video:title>My funny video</video:title><video:thumbnail_loc>http://www.site.com/thumbs/image.jpg</video:thumbnail_loc> </video:video> </url> </urlset>


MEDIA RSS (MRSS)http://www.reelseo.com/how-to-create-mrss/http://search.yahoo.com/mrss/

<rss version=”2.0″ xmlns:media=”http://search.yahoo.com/mrss/”><channel><title>ReelSEO Video News</title><link>http://www.reelseo.com/examples/mrss/</link><description>The ReelSEO Video News Archive</description><item><title>MRRS Example Video</title><link>http://www.reelseo.com/examples/mrss/example.html</link><description>The example landing page for this MRSS item</description><guid isPermaLink=”false”>http://www.reelseo.com/examples/mrss/example.html</guid><media:content url=”http://www.reelseo.com/examples/mrss /example.avi” fileSize=”405321″ type=”video/x-msvideo” height=”240″ width=”320″ duration=”120″ medium=”video” isDefault=”true”><media:title>The ReelSEO MRSS example video</media:title><media:description>Check out the 120 seconds of fast-paced MRSS fun with ReelSEO.</media:description><media:thumbnail url=”http://www.reelseo.com/examples/mrss/example.png” height=”120″ width=”160″/></media:content></item></channel></rss>


RESOURCES

http://www.blinkx.comhttp://searchenginewatch.com/showPage.html?page=2156251http://www.id3.org/Introductionhttp://www.text-mp3.com/Products/text-to-mp3.htmhttp://castingwords.com/http://searchengineland.com/080710-163010.phphttp://video.google.com/support/bin/answer.py?hl=en&answer=26577http://www.reelseo.com/submit-videos-rss-mrss/http://video.google.com/support/bin/answer.py?answer=27738http://web2.econsultant.com/videos-hosting-sharing-searching-services.htmlhttp://www.lightreading.com/document.asp?doc_id=112147http://www.reelseo.com/add-infile-metadata-video-files/


THANK YOU

JordanKasteler.com

Technology

SES San Jose 2008