Services & Product Startups

Vishnu Gopal

Services versus Products

Why?

Because it’s important to realise & consciously design what kind of

startup you are building.

Services = customer focused. Product = product focused.

Services = customer is king. Product = product is king.

Services = do what the customer wants Product = do what is best for the product.

Services = Infosys, TCS, … Product = Flipkart, Freshdesk, …

Services = every software delivered is different. Customer requirements vary a lot.

Product = every piece of software delivered is the same. Customisations are small.

Services = hard to scale. Product = easier to scale.

In the real world, it’s not always this black and white.

Uber?

Uber?

App for Users

App for Drivers

Onboarding Promotions for Users

Onboarding Process for Drivers

Uber?offline to online.

Uber?reducing/standardising the

number of custom elements.

Software-only scales.

Build once. Sell many, many times.

Product thinking wins.

That’s the kind of startups we encourage through this program.