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Serious Games: It’s time to get serious about playing games. How you can use game mechanics to increase exhibit attendee engagement, create viral network effects, and seamlessly support lead generation. Illustrated though case studies of Globacore’s 2013 work for clients including Honda, AT&T, BNY Mellon, Ebay and Intel you will learn the real world effects of applying game theory to communicate brand stories… also a little bit about recreating an 80′s video game with a Kinect, Oculus Rift, Wahoo Kickr, and an iPad.
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Serious GamesBen Unsworth
President, Co-Founder
Saturday, 5 October, 13
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Serious Games: Applying Game Theory to Events
Join the designer of interactive event games for Honda and AT&T for a session focused on how to use “game mechanics” to increase attendee engagement, create viral effects, and drive lead-gen. Illustrated though case studies, trends and tips, you’ll learn the real-world effects of applying game theory to communicate brand stories
across events and trade shows.
Saturday, 5 October, 13
Ben UnsworthPresident, Co-FounderGlobacore Interactive Technologies
Serious Games: Applying Game Theory to Events
Saturday, 5 October, 13
Ben UnsworthPresident, Co-FounderGlobacore Interactive Technologies
Serious Games: Applying Game Theory to Events
Saturday, 5 October, 13
Saturday, 5 October, 13
Globacore = Computer Programmers + Digital Artists
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
B.F.S.
Saturday, 5 October, 13
B.F.S. Touch Tables
Saturday, 5 October, 13
B.F.S. Touch Tables
MobileSaturday, 5 October, 13
B.F.S. Touch Tables
Mobile Game DesignSaturday, 5 October, 13
Saturday, 5 October, 13
Large Format, Ultra High Resolution, Multi-Touch, Multi-Screen, Multi Player Games Played With Mobile Devices
Saturday, 5 October, 13
L.F.U.H.R.M.T.M.S.M.P.G.P.W.M.D.
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
How can computer science be applied to marketing?
Saturday, 5 October, 13
How can computer science be applied to marketing?
How can video games be applied to marketing?
Saturday, 5 October, 13
How can computer science be applied to marketing?
How can video games be applied to marketing?
Technology changes fast. Moore’s Law fast.
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Level 2: Gami!cation
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
DNA of Gami!cation: The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self Expression
Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13
DNA of Gami!cation: The 7 Game Mechanics
Status
Metric of Success
Competition
Statistics, Ranking, Leaderboards
Social Connectedness
Immersion Reality
Personalization and Self Expression
Source: Accenture, Playing Your Digital Cards Right: http://bit.ly/SAGCUmSaturday, 5 October, 13
Statistics, Ranking, Leaderboards
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Use game registration - a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13
Tip: Use game registration - a natural activity before playing a game -
as part of the lead-gen process
Saturday, 5 October, 13
Social Connectedness
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Individual and group leaderboards cause social competition that
can create viral network effects
Saturday, 5 October, 13
Tip: Individual and group leaderboards cause social competition that
can create viral network effects
Saturday, 5 October, 13
Competition
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Tip: Simple rules and a clear scoring system increase attendee engagement
Saturday, 5 October, 13
Tip: Simple rules and a clear scoring system increase attendee engagement
Saturday, 5 October, 13
Level 3: Trends & Tips
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Integrate lead-gen
Consider viral mechanisms that encourage social behavior
Develop a connected take-away
Time: Consider using games that people are already familiar with
Don’t forget to brand
Trends & Tips
Saturday, 5 October, 13
Saturday, 5 October, 13
Boss Level: Conclusion
Saturday, 5 October, 13
Saturday, 5 October, 13
Text YES to 647-496-0844if you feel like you have
learned how to communicate brand
stories across events and trade shows
Text NO if you’re still fuzzy on the matter
Saturday, 5 October, 13
Calculating...
Saturday, 5 October, 13
Saturday, 5 October, 13
Thank You
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Technology Changes Fast. Moore’s Law Fast.
Saturday, 5 October, 13
120 foot Video Wall, IAC Building, NYCSaturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Saturday, 5 October, 13
Thank You!Ben Unsworth
Saturday, 5 October, 13