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© 2007 by Skype. Commercially confidential.
Skype Developer Program‘Enhance the conversation’
Paul Amery: Director [email protected] 27 2007. San Jose
© 2007 by Skype. Commercially confidential. Slide 2
Why today? Key messages
(1) The Skype Public Platform is significantly evolving: plug outs
(2) We have a dynamic developer community: showcase today
(3) We are announcing new initiatives and Mashup winner
© 2007 by Skype. Commercially confidential. Slide 3
Introductions: Some U.S and other SDP partners
© 2007 by Skype. Commercially confidential. Slide 4
Yugma Inc. Minnesota
© 2007 by Skype. Commercially confidential. Slide 5
JiWire Inc. San Francisco
© 2007 by Skype. Commercially confidential. Slide 6
DialCom. San Francisco
© 2007 by Skype. Commercially confidential. Slide 7
Emotive Communications Inc. Encino
© 2007 by Skype. Commercially confidential. Slide 8
Convenos. Scotts Valley
© 2007 by Skype. Commercially confidential. Slide 9
EasyBits. Extras Ops Partner/Game Channel
© 2007 by Skype. Commercially confidential. Slide 10
TeleVoce
© 2007 by Skype. Commercially confidential. Slide 11
Motiv. Netherlands
© 2007 by Skype. Commercially confidential. Slide 12
ByteMobile. Mountain View
© 2007 by Skype. Commercially confidential. Slide 13
DataPoint Solutions. San Jose
© 2007 by Skype. Commercially confidential. Slide 14
Propel. San Jose
© 2007 by Skype. Commercially confidential. Slide 15
WebDialogs – now Lotus Sametime Unyte
© 2007 by Skype. Commercially confidential. Slide 16
In the beginning... Lenn Pryor
© 2007 by Skype. Commercially confidential. Slide 17
How do you measure the value of a developer platform?
1. Is the platform rich and extensive?
2. Is there a large, energetic community?
3. Is there a big, rapid pipeline of complementory end user solutions?
© 2007 by Skype. Commercially confidential. Slide 18
An audit: SDP 12 months ago
“D for Skype Developer” – platform not evolving
“Is Skype neglecting it’s developers?” – no clear route to market
* Stuart Henshall, Skype Journal
** Katie Fehrenbacher, GigaOM
Client APIs available
Back end Gallery
Good foundations of a developer program
√√
√
x
x
Sources: * http://skypejournal.com/blog/archives/2005/07/skype_developer.php ** http://gigaom.com/2006/08/25/skype-developers/
© 2007 by Skype. Commercially confidential. Slide 19
Today: (1) The Skype Public Platform is evolving
New: 1st Web Service from Skype: Prime, then Find (plug-out) New: Open sourcing of Skype4COM
Evolving: “API 2” – conversation API’s Evolving: Open sourced Skype4Java Evolving: “Some of the best API docs out there” Evolving: More wrappers, Skype 4 Python, Flash
© 2007 by Skype. Commercially confidential. Slide 20
Which means more options for developers…
Plug-in
• Public APIs (05+)
• Extras Distribution (Q406)
Plug-out
• Mashups (Q307)
• Web Services (08)
today emerging
© 2007 by Skype. Commercially confidential. Slide 21
Today (2): We have an active, global ecosystem~6000 community developers, ~50 professional SW partners
© 2007 by Skype. Commercially confidential. Slide 22
130+ integrated apps
- 70 extras in Extras Manager (for Windows)
- 34 in web & remote- 20+ mashups- 4 Mac, 1 Linux app- Ranges from enterprise
business solutions to consumer dating/avatar/ringtone extras
https://extras.skype.com/
Today (3) Clear route to market (RTM), many solutions
© 2007 by Skype. Commercially confidential. Slide 23
What’s popular (Dec 13-Sep 19 2007)
Total Cumulative Downloads 20,921,606 100%
1. CrazyTalk 6,545,675 31.29%
2. Sketch Pad 2,201,272 10.52%
3. Pamela MP3 Call Recorder 1,998,428 9.55%
4. Ringjacker 1,829,928 8.75%
5. Boost My Profile with veroSee 1,287,370 6.15%
6. Unyte Application Sharing 1,227,806 5.87%
7. Movies 1,051,732 5.03%
8. TalkAndWrite 829,040 3.96%
9. KishKish Lie Detector 750,024 3.58%
10. Last.fm Radio 576,953 2.76%
+11m games
© 2007 by Skype. Commercially confidential. Slide 24
Route to market makes a difference
“Our relationship with SDP has enabled Unyte to acquire a broad international customer base that now reaches 500,000 users and
30 countries. Without our relationship with the Skype Developer Program, this
kind of market reach would not have been possible for us.”
Gershon Goren, Director of Engineering – WebDialogs (now IBM)http://www.oreilly.com/pub/a/etel/2007/05/31/skype-developer-program-a-tale-of-
pioneering-and-persevering.html
> Over 32 million Extra downloads in 9 months
© 2007 by Skype. Commercially confidential. Slide 25
We still have more to do: 2008+ targets
Make the Platform roadmap a reality
Grow the community
A faster, simpler route to market: payments & surfacing
Lots more solutions: plugins or plugouts, better biz app promotion
© 2007 by Skype. Commercially confidential. Slide 26
Platform & API
TechEd & Comms
Relationship (R+R) & Events
Publishing & Tech Services
Small teamBig things
Lester Wolli
Avo Halina
Ants Paul
Mirje Kristo Caitlin
© 2007 by Skype. Commercially confidential. Slide 27
Proof of Life:
Plug-ins: ExtrasPlug-outs: Mashups
© 2007 by Skype. Commercially confidential. Slide 28
CrazyTalk #1 downloaded Extra
© 2007 by Skype. Commercially confidential. Slide 29
So where next?
© 2007 by Skype. Commercially confidential. Slide 30
Coming soon…
Skype Approved Integrator
Platform Roadmap:
Web Service
Skype Technical Press
© 2007 by Skype. Commercially confidential. Slide 31
developer.skype.com
© 2007 by Skype. Commercially confidential. Slide 32
Top 10 2007 Skype Mashups video
https://developer.skype.com/press?action=AttachFile&rename=Skypeextrasvideo.zip
© 2007 by Skype. Commercially confidential. Slide 33
And the winner of the U.S. mashup category is…
JiWire Wi-Fi Companion for Skype
http://www.jiwire.com/skypebot-download.htm
© 2007 by Skype. Commercially confidential.
Thank you