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SEO: Websites, Mobile & Google
Leverage Onsite and Mobile SEO to Sell More Tickets
#EtixBlast
Follow Along!
bit.ly/SEOBlast15
#EtixBlast
Onsite SEO: Schema Markup● There’s more to meaningful search
results than keywords● Schema tells Google what your
information means
Our venue
websites have seen a
25%boost in organic search
traffic since Schema
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Onsite SEO: Yoast
● A WordPress plugin that packs a powerful SEO punch○ Do your Keyword Research○ Plug ‘n chug!
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Why Mobile Matters● A site’s mobile-friendliness
now impacts ranking● More relevant results that
are optimized for mobile
79%of people use
smartphones to
look up live event
information
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Why Mobile Matters
*From a sampling of 5 RHP venues (Date Range: 9/3/14 - 9/2/15)
44%The percentage of total sales
that occur on Mobile*
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Get Started Today
1 Demote Irrelevant Sitelinks
2 Up Your Google Plus Game
3 Check Your Mobile-FriendlinessFact: Fans are buying tickets on mobile. Don’t miss out on these conversions because your site isn’t optimized for the mobile-experience!
New to Google Plus? Create a Google My Business page, verify itand regularly post content.
Demoting a URL for a sitelink tells Google that you don't consider the URL a good sitelink candidate for a specific page on your site.
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Say [email protected] | rockhousepartners.com
Questions?
Erika FolklSEO [email protected]
Dale LiszkaDirector of [email protected]
