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The New SEO Tool Kit. Presented by Matt ReillyOver the years, search engine optimization has dramatically evolved as users demand greater relevance in search results. For the Search Engine Optimist, this change has resulted in increasingly complex responsibilities requiring profound technical expertise and a diverse skillset. As SEO begins yet another chapter in its evolution with the addition of social signals, SEOers look toward tools to cut through the complexity. In this webinar, we will:- Identify the key factors that add to SEOs complexity- Review new tools that allow SEO’s to work effectively- Discuss actionable strategies for implementing your toolkitVoltaire said, “With great power comes great responsibility.” I say, “With great responsibility comes great tools that allow you to do a killer job and still leave work at a reasonable hour.”
Citation preview
The New SEO Toolkit
How did we get to the point of needing a toolkit…?
Overview
What should we pack?
How the heck do we use these?
The New SEO Toolkit
How did we get to the point of needing a toolkit…?
Overview
What should we pack?
How the heck do we use these?
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
Onsite Optimization
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
External Links
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
Content
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
Social SharingUsability
Analytic Performance
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
Social SharingUsability
Analytic Performance
Onsite Optimization ContentExternal Links
The New SEO Toolkit
SEO Timeline
1995
Title Optimizationalphabetical listings1997
Keyword Stuffing1999
Meta Tags2001
Portal SitesLinking to Home page
2003
Reciprocal &Paid Links 2005
Article Submissions
2007
Onsite Blogging 2009
Linkbait,Infographics,
Widgets
2010
QualityContent(Panda) 2011
Social Signals
Social SharingUsability
Analytic Performance
Onsite Optimization ContentExternal Links
Monitorin
g
The New SEO Toolkit
Source: http://rinf.com/alt-news/seo/the-evolution-of-seo/10424/
The New SEO Toolkit
The New SEO Toolkit
SEO Toolkit
The New SEO Toolkit
How did we get to the point of needing a toolkit…?
Overview
What should we pack?
How the heck do we use these?
The New SEO Toolkit
SEO ToolkitOpen Site Explorer by SEOMOZ.org
Display Link Profile
View Anchor Text
Competitor Research
Social Data
Link Reclamation
The New SEO Toolkit
RavenTools
Link & Keyword Management
Client Reporting
SEO Toolkit
The New SEO Toolkit
GoogleAnalytics
Traffic Reporting
KeywordConversion Tracking
SEO Toolkit
The New SEO Toolkit
HootSuite
Twitter and Facebook Campaign Monitoring
Top Level Social Metrics
SEO Toolkit
The New SEO Toolkit
Granular Social Following Data
Competitor Analysis
Social Outreach
SEO Toolkit“BillMyParents”
The New SEO Toolkit
Granular Social Keyword Data
Social Outreach
SEO Toolkit“Kitchen Design”
The New SEO Toolkit
Search Twitter Bios
Social Outreach
“Kitchen Designer”
SEO ToolkitFollowerwonk
The New SEO Toolkit
Optimize Social Outreach
SEO Toolkit
The New SEO Toolkit
Review Local Listings
Find “what’s missing”
SEO Toolkit
The New SEO Toolkit
Search CurrentCitation Consistency
Competitor Research
SEO Toolkit
The New SEO Toolkit
SEO ToolkitAdvanced Users: Export to Excel
The New SEO Toolkit
How did we get to the point of needing a toolkit…?
Overview
What should we pack?
How the heck do we use these?
The New SEO Toolkit
SEO ToolkitAction Plan: (local)
The New SEO Toolkit
SEO ToolkitAction Plan:
