eGrove systems Search Engine Marketing (SEM)

S. Jose Princely

SEM Tasks

• Google and msn Ad-words Campaign Management

• Keyword Research• New Campaign Creation• Budget and Bidding• Setting Ad-words to Analytics• A/B Testing• Weekly Performance Report

Ad-words Campaign Management Overview

Ad-words management is nothing but managing campaigns. Following steps include in it.

Campaign creation Ad-group creation Adding Keywords Budget setting and Bidding Text Ad Creation (Title, Description and Display URL) A/B testing

Ad-words eGrove

Campaigns (Products, Services and Training) –

Google- 33 msn -9

Google Ad-words and msn Ad-center integration with Google Analytics

Ad-words editor

• Google Ad-words Editor Tool is used to maintain multiple ad-words account.

• Easy import and export campaign option to other ad-words accounts like msn ad-center.

• Bulk import and export options available

New Tasks

Publishing PrestaShop Certified Partner in • Blog post• Facebook PrestaShop Official Group• Twitter • Pinterest• PrestaShop Forum• Press Release

Start New Campaign on • PrestaShop Theme and Template

Development Products and Services• Home-four Slideshow Add-on• Adding PrestaShop Certified Partner Keyword

in PrestaShop Products and Services Pages as meta keyword, Title and Image

• Monitoring Social media tracking.

SEO tasks

• On-page analysis for SEO rich keywords, content, URL and Title Description.

• Check Webmaster issues weekly• Xml sitemap submission biweekly• Check Back-link of Home page, Products and

Services page.• Weekly check Keyword Ranking and ORM.

Thank You