Seo presentation for tc kickstart

  • View
    695

  • Download
    4

Embed Size (px)

DESCRIPTION

 

Text of Seo presentation for tc kickstart

  • SEO Mechanics
    It is NOT as Hard as You Think
    Darren Cox
    M.IP.P. Strategy
    CaSTT, LLC.
    Dcox@MippStrategy.com
    651-245-7797
    Steve Carsten
    Scarsten@gmail.com
    Insert Contact Info Here
    Copyright Darren J. Cox and M.IP.P Strategy , 2010. All Rights Reserved
  • SEO Mechanics
    SEO Rules to Live By
    Content / Topic
    Keywords
    Page Titles (Title Tags)
    Headings
    Using Keywords
    Images and Video
    Right and Wrong
    Words to the Wise
    Resource Links
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Darren Cox and Robert Bausch
    Darren Cox
    Steven Carstens
    Founder and Chief Evangelist - CaSTT, LLC
    President of M.IP.P. Strategy (Marketing, Intellectual Property, Product and SEO Strategy).
    10 years doing SEO Consulting, using proven Web-marketing strategies, innovative workflow processes, content optimization techniques and Web 2.0 Integration
    He is formerly the Vice President of Public Communication Services for GovDelivery and the Senior Higher Education Market Manager for US WEST (now Qwest).
    Darren has too many degrees to list; None of which matter.
    Sr. Developer and SEO Guru - IQ Marketing
    Steven has spent 11 years helping customers define design and develop their communication, branding and online marketing strategy.
    Steven has implemented cost-saving, revenue building strategies for companies ranging from Fortune 100 to online-only, mom & pop shops.
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Why Bother? SEO Mechanics
    Put your Call-to-Action
    in Front of Those Who Want to Take Action
    Create Unsolicited Leads
    Increase Revenue
    Reduces Costs
    Speeds Time-to-Sale
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
    Without SEO This is You?
  • How to Measure SEO Success
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
    Search
    Find
    Click
  • SEO is NOT an Accident
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
    Search
    Find
    Click
  • 7 Rules to Live By SEO Mechanics
    Search Engine Optimization (SEO) Optimizing your description will help searchers find the content, but the context of your content matters more than anything else you do.
    Keep it fresh The more new content you have on each page, the better search engines like you.
    Use Keywords Search engines place more weight on pages that use their keywords throughout their content
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • 7 Rules to Live By SEO Mechanics
    Use Formatting Search engines put more weight on headings, lists, links, and italicized items.
    Come Back -Once you have created a Title, come back and edit your description to be sure the Titleis included.
    Check Your Work Use your Title(or at least its elements) in the first line of your description.
    Links- It is extremely important to add links to your content as well as to make sure there are contextually relevantlinks to your pages.
    Prioritize There is no such thing as Perfectly Optimized so do what you can, then move on.
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Before You Start SEO Mechanics
    Before You Start:
    Search the internet as you would for the asset/service/product you are describing.
    • Choose non-specific identifiers (i.e. NOT the business name)
    • Continue searching until your search yields pages that very closely resemble your topic
    This exercise should inform your choices regarding how to best describe your technology so it can be found by others ON THE WEB.
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Write Your Story SEO Mechanics
    1. Get Organized and Pick Your Topics
    Write Great Content and Optimize Later
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
    Online Marketing Services
    Search Engine Optimization
    Content Marketing
    Social Media Marketing
    Email Marketing
  • Write Your Story Other Stuff to Remember
    2. Prioritize
    What do you want the visitor to know and in what order of importance
    3. Be Concise but Tell the Whole Story
    This content will NOT all appear on the main page so there is no penalty for using too much space.
    4. Be Clear - Avoid Acronyms & Jargon
    The description should use Plain English; DO NOT use technical descriptions or jargon
    If you must use an acronym, write out the words then put the acronym in parentheses.
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Where Are the Keywords SEO Mechanics
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Title Context Relevancy SEO Mechanics
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Titles SEO Mechanics
    Page Title: Chocolate Donuts | Marys bakery
    Meta Description: Marys Bakery Chocolate Donuts are possibly the most delicious, perfectly formed, flawlessly chocolaty donuts ever made!
    Page URL:Http://marysbakery.com/Chocolate_Donuts
    Think of the Title as Password Clues
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Headings SEO Mechanics
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
  • Keyword Usage SEO Mechanics
    16 factors of Influence in Keyword Ranking
    Keyword Use Anywhere in the Title Tag(66%)
    Keyword Use as the First Word(s) of the Title Tag(63%)
    Keyword Use Anywhere in the H1 Headline Tag(49%)
    Keyword Use in Internal Link Anchor Text on the Page(47%)
    Keyword Use in External Link Anchor Text on the Page(46%)
    Keyword Use as the First Word(s) in the H1 Tag(45%)
    Keyword Use in the First 50-100 Words in HTML on the Page(45%)
    Keyword Use in other Headline Tags ( )(35%)
    Keyword Use in Image Alt Text(33%)
    Keyword Use / Number of Repetitions in the HTML Text on the Page(33%)
    Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)(33%)
    Keyword Use in or Tags(26%)
    Keyword Density Formula(25%) http://tools.seobook.com/general/keyword-density
    Keyword Use in List Items
  • on the Page(23%)
    Keyword Use in or Tags(22%)
    Keyword Use in the Meta Description Tag(19%)
    Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
    You can go crazy trying to optimize everything

Images and Videos SEO Mechanics
A picture (or video) is worth a thousand words
Except on the web when a picture alone isnt worth $#!+%$@^%
Pretty Doesnt Cut It You must name your pictures
No Place to Get Skimpy Use keywords to name images
Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
Images and Videos SEO Mechanics
Leverage By using important content-related keywords for Alt Tag Text, you are doubling down on your SEO. Google ranks images separately, and as they are associated with a page and site, so you get a huge return on your investment if you get this right.
Optimize, Rinse, Repeat -You may consider repeating the page Titlein your Alt Tag text.
Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
Google is Blind
Search engines dont have eyes so they cant tell if your image is relevant or not, which is why they read the alt text of images.
If you dont tell the search engines what the picture is, they simply wont know and it will be a huge waste of time, space and money
Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
Google is Blind SEO Mechanics
[IQ Marketing Minneapolis marketing agency] [IQ Marketing, Mineapolis Marketing Agency] Attract
IQ Marketing puts the best interactive marketing tactics to work with solid direct marketing strategy to break through the clutter and attract buyers.
[Learn more about Minneapolis Advertising with IQ Marketing]Engage
IQ Marketing connects with your buyers with integrated marketing strategy that spans social media, search engine marketing, direct marketing, and traditional media.
[Learn more about Minneapolis Advertising with IQ Marketing]Inform
IQ Marketing uses compelling copywriting to put your marketing message in the right light within each marketing tactic delivered.
[Learn more about Minneapolis Advertising with IQ Marketing]Convert
IQ Marketing tracks and reports marketing results using customizable marketing database technology depending on the needs of our clients.
[Learn more about Minneapolis Advertising with IQ Marketing]What we do
concept developmentwebsite designsite optimization / SEOsearch marketing / PPCsocia