SE....OmgEssentials that every startup needs

March 26th 2012

Gurpreet Singh

Joshua Konowe

Agenda

What is SEO Pros / Cons On-page Off-page SEO Tools Don’ts Next Steps

2

What is SEO?

SEO - process of making your website more visible and prominent in web search organic results

3

Pros/Cons

PROS

Gets Traffic! Increases sales/brand

visibility Long term costs low Good ROI Potential Audience trusts SEO

results, and you by association

70% Search Traffic Organic

CONS

Not GuaranteedPay ≠ Performance

High Upfront Cost Long lead time

(min 3-6 months) Maintenance is

required Website Remodeling Good SEO isn’t cheap Great SEO isn’t easy

4

On-page

5

- THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.

Use high-quality, original content Word title tags carefully, use keywords & variations Use H1 tags, include keyword or variations Place keyword in the first 50 words of main content Have a keyword density of 1-4% Include keywords in anchor text Use keywords for internal linking of pages Don’t focus on too many distinct keywords on a single page VIDEO IS HUGE, any sort of multimedia is good

Enable & Encourage sharing content as much as possible

Off-page

6

Article Writing Multimedia Guest blogging Press Coverage Contributing on forums Submit to directories Engaging Social Network (FB, TW, LI) Social Bookmarking (Stumble Upon, Digg)

- THE PROCESS OF OPTIMIZING THE CONTENT ON YOUR OWN WEBSITE INCLUDING TEXT, IMAGES, LINKS, HTML, ETC.

SEO Tools

Google Webmasters Google Analytics SEO moz

7

A few of the many tools that can be used for SEO

Google Webmasters

-Get data about crawling, indexing, and search traffic. Receive notifications about problems on your site.

8

Cost: FREE

Features Add Sitemaps See what's Indexed Control Crawler Access See popular Search

Queries See Inbound Links Crawl Stats, Errors, &

Speed

Google Analytics

- Google Analytics is a web analytics tool that gives you insights

into your website traffic and marketing effectiveness.

9

Cost: Free

Focus On

Organic Search Traffic ** -> Traffic Sources ->Sources -> Search ->

Organic

Search Engine Optimization -> Traffic Sources ->Search Engine

Optimization

Visitors, Engagement, & Conversions

**

SEO moz

- SEOmoz combines SEO management, social media

monitoring, and actionable recommendations.

10

Features Weekly Site Crawls Organic Rank Tracking Specific Recommendations Competitor Analysis Open Site Explorer Keyword Analysis

Cost: $99/month

Don’t!

Wait Spike growth Link carelessly Buy “tons of links” Stop media coverage Ignore the blacklist items Use other domains you already own Back link on the same hosting solution Let your blog or social updates get

stale11

Next Steps

1. Establish Baseline- rank/traffic track tool

2. Experiment- with on-page/off-page optimization, DIY or Hire

3. Evaluate- rank/traffic/conversion changes

12