Prepared By: Raju Makwana

Agenda

Introduction - What is SEO? Reasons to conduct the SEO SEO process Activities Types Categories of search engine Examples popular Search Engines SEO tools Measuring SEO Success Basic Tips and Optimization Technique

Introduction - What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

It uses of various techniques to improve a web site's ranking in the search engines and thus attract more visitors

Reasons to conduct the SEO

Search can help you achieve your business goals

Brand visibility / findability

Paid search is becoming more expensive

People prefer the natural results

SEO helps you build a better website

SEO Process

Cont…

Website Analysis• Website Review• Competitor Analysis• Current site positioning

Client Requirements• Reasons for SEO• Get Client Expectations• Set Goals & Targets

Cont…

Keyword Research• Initial Keywords List• KW List Expansion• Final list of Keywords

Content Writing• Keyword incorporation in

content• Landing page creation

Cont…

Website Optimization• New Navigation Plan• HTML Code optimization• Removal of unnecessary Flash and

JavaScript• On-page updates like Title Tags,

Meta Tags, Internal Links, Headings, Images and

• ALT Tags• Addition of Site Map

Cont…

Submission of Website• Anchor Text creation• Submission to Web Directories• Search Engine Submission

Link Building• Finding quality link partners• Contacting link partners• Replacing old or removed links

Cont…

Reporting• Keyword Ranking

Reports• Website Traffic Reports• Link Popularity Reports• Targets & Goals

Achievement

Activities

Retrieving

Calculating Relevancy

Processing

Indexing

Crawling

Types

The service of On-page optimization:- It basically deals with fine-tuning the contents in the website. This in turn will make the site rank high in the search engines.

The main services included in the on-page optimization are keyword analysis, optimizing website content HTML coding, building keyword rich content, creation of optimized title and META tags, and implementing various separate search engine submission methodologies to promote the website.

Cont…

Off-page optimization:- it deals with the implementation of a theme-based link building strategy. This results in the improvement of the website in link popularity and reputation. It also ensures that the businesses get only qualified links.

For example submitting your site to the top search engines for link sharing will automatically increase the rank of your site .

Categories of search engine

Web search engines

Selection based Search engine

Metasearch engines

Desktop search tools

Web portals

Vertical markets

Examples popular Search Engines

Represent 88.86% of all search engines.

Search Engines Statistics

Ask Jeeves : 7.0%

AOL : 13.6%

MSN : 27.4%

Yahoo : 31.5%

Google : 41.6%

Measuring SEO Success

Keyword Ranking.Website Traffic.Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Increase in Impressions ( good for Publishers to show advertisers). Lower dependence on Paid Search.Lowering the cost per acquisition.

Basic Tips & Optimization Techniques

Research keywords related to your business

Identify competitors, utilize benchmarking techniques and identify level of competition

Utilize descriptive title tags for each page

Ensure that your text is HTML-text and not image text

Use text links when ever possible

Cont…

Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)

Obtain inbound links from related websites

Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced

Educate yourself about search engine marketing

Thank You………