SEO: HOW TO GET MORE PEOPLE TO YOUR WEBSITE

AND INCREASE SALES BY 50%

PRESENTED BY DENIS WILSON

Denis WilsonPrincipal ConsultantDWP Information Architects Inc.13 yrs. In business / 30 yrs. in the industryBoard Member of Independent Association of Microsoft Channel Partners (IAMCP) Microsoft Community Connections Champion for Greater Los Angeles Area

WHO IS DENIS WILSON AND WHY SHOULD I LISTEN TO HIM?

SLIDE DECK AVAILABILITYAVAILABLE AT:SLIDE SHARE AT SLIDESHARE.NET/DWPIA

• I ALSO HAVE 12 PRESENTATIONS THAT ARE POSTED AT THE SAME LOCATION FOR YOUR PERUSAL.

• ASK ME TO CONNECT WITH YOU ON FACEBOOK, LINKEDIN OR TWITTER IF YOU WOULD LIKE TO GET MY BLOG POSTS, AND CURATED POSTS ON SMALL BUSINESS TECHNOLOGY AND PROCESSES.

GOALS FOR TODAY’S WORKSHOP•WHAT IS SEARCH ENGINE OPTIMIZATION•WHY DOES SEO MATTER•WHAT YOU NEED TO KNOW ABOUT SEO•WHERE TO START

ULTIMATELY: WE ARE GOING TO ANSWER…

How To Be Smart, Strategic And Intentional With Your SEO Decisions To Maximize Profits, Boost

Converstion, Fuel Growth, Minimize Waste And Significantly Reduce Your Exposure To Risk

(Versus Taking A Random And Haphazard Approach, Which Is What MOST Businesses Do)

BONUS!HANG ON UNTIL THE END AND GET THIS FREE…1. NO-OBLIGATION STRATEGIC NETWORK

SECURITY ASSESSMENT AND REPORT (KEEP THE REPORT, IT’S YOURS)

2. MICROSOFT OFFICE 365 BUSINESS PREMIUM 30-DAY TRIAL

3. AND A SHOT AT A MICROSOFT OFFICE 365 HOME (1 YEAR) AND A MICROSOFT STORE 1-ON-1 TRAINING

WHAT WILL WE LOOK AT TODAY• WHAT IS SEO, WHY DOES IT

MATTER?• LATEST GOOGLE CHANGES• ON-PAGE OPTIMIZATION• OFF-PAGE OPTIMIZATION• COMPLETE THE PACKAGE

BASIC SEO (SEARCH ENGINE OPTIMIZATION)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO COMPLETELY DEPENDS ON UNDERSTANDING GOOGLE

Spent almost 8 years trying to understand SEO and discovered the secret sauce…

WHAT IS SEO, WHY DOES IT MATTER

• PERCENTAGE OF PEOPLE USING GOOGLE

• 68% = GOOGLE• 19% = MICROSOFT• 10% = YAHOO• 2% = ASK• 1% = AOL

ORGANIC SEARCH ON THE WEB90% of Clicks:

Organic10% of Clicks: Paid

BLACK HAT SEO VS. WHITE HAT SEOGOOGLE – “ANY LINKS INTENDED TO MANIPULATE PAGERANK OR A SITE’S RANKING IS GOOGLE SEARCH RESULTS MAY BE CONSIDERED PART OF A LINK SCHEME AND A VIOLATION OF GOOGLE’S WEBMASTER GUIDELINES.THIS INCLUDES ANY BEHAVIOR THAT MANIPULATES LINKS TO YOUR SITE OR OUTGOING LINKS FROM YOUR SITE.”

SEO IS NOW RISK MITIGATION

• GOOGLE OWNS YOUR SEARCH RESULTS AND YOU DON’T HAVE MUCH TO SAY ABOUT IT

• GOOGLE OWNS THE RULES ON SEARCH AND YOU DON’T HAVE MUCH TO SAY ABOUT IT

• GOOGLE OWNS THE ENFORCEMENT OF THE RULES AND YOU DON’T HAVE MUCH TO SAY ABOUT IT

LATEST GOOGLE CHANGES• 7 PACK RANKING• AUTHORSHIP TAGS• PENGUIN UPDATE

ON-PAGE OPTIMIZATION: KEYWORDS

• KEYWORD IN TITLE TAG• TITLE TAG STARTS WITH KEYWORD• FRIENDLY URLS• KEYWORDS IN DESCRIPTION TAG

ADWORDS SITE

WORDPRESS SITE

LSI KEYWORDS

LSI KEYWORDS

LSI KEYWORDS

LSI KEYWORDS

ON-PAGE OPTIMIZATION: KEYWORDS• GET A DOMAIN WITH YOUR KEYWORD

PHRASE• USE THE KEYWORD PHRASE IN YOUR URL• USE YOUR KEYWORD PHRASE A LOT (BUT

NOT TOO MUCH)• USE KEYWORD PHRASES IN YOUR

HEADLINES (H1 AND H2)• USE YOUR KEYWORD PHRASE IN ANCHOR

TEXT OF LINES

ON-PAGE OPTIMIZATION: KEYWORDS • LATENT SEMANTIC INDEXING (LSI)

KEYWORDS IN CONTENT – UNLTIMATEKEYWORDHUNTER.COM

• MAKE H2, AND H3 TAGS• OUTBOUND LINKS TO AUTHORITY

SITES• USE KEYWORDS IN FIRST 100

WORDS• ADD MODIFIERS TO TITLE TO HELP

RANK LONG TAIL KEYWORDS (BEST, LOCAL, EASY)

OFF-PAGE OPTIMIZATION: BUILD BACKLINKS

• CREATE A PRESS RELEASE – PRWEB.COM• WRITE AN ARTICLE AND HAVE IT PUBLISHED

ONLINE – AMERICAN EXPRESS OPENFORUM• GET LOCAL OR NATIONAL WEBSITES OR

NEWSPAPER• GET INTERVIEWED – HELPAREPORTER.COM• USE INDUSTRY CONTACTS – VENDORS MAY

WANT AN INTERVIEW OR A REVIEW OR AN ARTICLE

OFF-PAGE OPTIMIZATION: BUILD BACKLINKS• CITATION FOR YOUR BUSINESS• DIRECTORIES (MAKE SURE THAT THEY

HAVE THE RIGHT INFORMATION)• LOCAL BUSINESS ASSOCIATIONS• CHAMBERS OF COMMERCE• LOCAL NEWSPAPERS• VENDORS

AVOID• DON'T MISSPELL YOUR KEYWORDS IN YOUR

CONTENT • DON'T TRY TO OPTIMIZE FOR MORE THAN 2-3

KEYWORDS AND PHRASES• DON'T USE YOUR KEYWORD PHRASE TOO

MUCH• DON'T RELY ON LINKS FROM DOMAINS ON THE

SAME IP • DON'T HAVE MORE THAN 10 WORDS IN YOUR

URL

AVOID• DON'T MAKE CONSTANT MINOR CHANGES

TO CONTENT • DON'T VIOLATE COPYRIGHT OR OTHER

LAWS• DON'T DUPLICATE CONTENT ON YOUR SITE• DON'T USE ROBOTS.TXT TO BAN LARGE

PORTIONS OF YOUR SITE• DON'T CREATE FLASH SPLASH PAGES• DON'T WRITE FLASH-ONLY SITES

AVOID• TRY TO GET YOUR SITE OFF LINK

FARMS• DON'T LINK TO LINK FARMS• DON'T CREATE PAGES OF LINKS • DON'T LINK TO AND FROM THE

SAME SITE REPEATEDLY• DON'T GET INTO LINK CIRCLES

(CROSS-LINKING)• DON'T HAVE BROKEN LINKS ON

YOUR SITE

AVOID• NEVER REDIRECT TO ANOTHER

DOMAIN• NEVER LINK INVISIBLE IMAGES• NEVER INCLUDE INVISIBLE TEXT ON

YOUR PAGES

COMPLETE THE PACKAGE

EVERYTHING BUILDS OFF YOUR WEBSITE! WordPress builds a great website

management system, and inexpensive

Pick a good web domain name Describes your product/service Develop your site with SEO in mind

(Template web sites limit SEO) Implement a blog

SOCIAL MEDIA CONNECTIONS

• CHOOSE 2-3 SITES TO INVEST TIME• UNDERSTAND WHICH BEST MEET

YOUR BUSINESS NEEDS• USE HOOTSUITE TO POST YOUR

BLOGS TO YOUR SOCIAL MEDIA SITES (CONSIDER CURATION)

• GET INTO DISCUSSION GROUPS• SET ASIDE TIME EACH WEEK TO

TEND THE SITES

VIDEOS ON YOUTUBE YouTube is the #2

search tool on the web!

Today’s consumer love videos!

How to videos are the bomb

THAT’S IT… EASY HUH?• WITH PATIENCE AND PRACTICE IT

COMES.• KEYS

• CONSISTENCY• KEEP MEASURING AND MONITORING• KEEP YOUR GOALS CLEAR AND

CONCISE

• THIS IS LONG TERM AND RESULTS DON’T HAPPEN TOMORROW.

GET YOUR NO-OBLIGATION STRATEGIC NETWORK SECURITY ASSESSMENT AND REPORT (KEEP THE REPORT, IT’S YOURS)WE ARE A VENDOR TO BUSINESS ONLY, SO WE JUST ASK THAT THE ASSESSMENT REQUEST BE FOR YOUR SMALL BUSINESS OF 5 -100 PCS, AND ONE OR MORE SERVERS. OFFER GOOD UNTIL MARCH 30TH. ASK FOR IT FROM THE SURVEY AND ONE OF OUR CLIENT RELATIONSHIP COORDINATORS WILL CONTACT YOU.

AND…

GET YOUR MICROSOFT STUFF• A FREE TRIAL VERSION OF OFFICE 365 BUSINESS PREMIUM WILL BE SENT TO

YOU• ATTENDENCE PRIZES WILL BE PROVIDED TO 2 LUCKY WINNERS AND WILL BE

CHOSEN FROM THE SURVEYS RECEIVED:• A FREE 1 YEAR SUBSCRIPTION TO MICROSOFT OFFICE 365 HOME WILL ALLOW YOU

TO USE OFFICE (INSTALLED VERSION), SKYPE AND 1TB ONEDRIVE WITH EVERYONE AT HOME (VALUE $100)

• AND A FREE IN-STORE 1-ON-1 TRAINING WITH MICROSOFT STORE TECHNICAL STAFF (CANOGA PARK, GLENDALE*, THOUSAND OAKS*, AND CENTURY CITY) *SPECIALTY STORE (VALUE $50)

CONTACTDENIS WILSON

DWP INFORMATION ARCHITECTS INC.PRESIDENT | PRINCIPAL CONSULTANTT: 866.995.4488 | F: 866.267.9246MICROSOFT@DWPIA.COM | WWW.DWPIA.COM