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Most ugly slides ever. Talk about SEO for Developers at UPC in Lima, October 20th 2011.
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2. Why do I need to know about SEO?
3. Website without onsite SEO is harder to rank 4. SEO should be planned before building the site 5. Understanding crawlers 6. Understanding crawlers 7. HTML Tags
8. Use
where it makes sense (wrap around paragraphs in articles) 9. Alt-tag on images (
Title
Meta description
11. Unique for every page! 12. Not a ranking factor, but increase CTR on SERP 13. HTML tags (header part)
14. Search Engine Land: http:// l.ff.pe/pqYz48 15. In short:don'tuse meta keywords 16. Duplicate Content (DC)
17. Example:
18. Store.com/flowers/blue/big-tulipan 19. www.mysite.com/ 20. mysite.com/ Does not have to be 100% identical 21. Dealing with DC
22. Www.domain.com -> domain.com 23. domain.com/old-file -> domain.com/new-file 24. The Canonical tag
25. Careful, is used strongly be Google 26. Don't rely 100% on Canonical 27. URL Structure
28. For content-rich sites (ex. Thousands of records) split into categories, tags, etc 29. Examples:
30. / / / 31. Breadcrumbs
32. Great for dynamic & user generated content 33. Both for users & search engines
34. Robots.txt
35. Helpful for block fx. Tabs & avoiding DC 36. First thing Googlebot looks for 37. Use site: search on Google
38. Check how your pages look in SERP 39. Control your meta description tags with site: 40. Google Webmaster Tools
41. Crawl Errors check often (after shipping!) 42. Google Webmaster Tools
43. 44. Thank you!
45. Contact me
46. 47.