Design for an Augmented Reality WorldDesign for an Augmented Reality WorldLin TanLin Tan ，， CSO & Co-Founder, @CSO & Co-Founder, @ 檀林檀林 _hootch_hootch

What is Augmented Reality?

Terminator

Vision +

Terminator

Vision +

+

Ordinary

Reality

+

Ordinary

Reality

=

Augmented

Reality

=

Augmented

Reality

Mobile AR is New Mass Medium

Why Mobile AR is this Why Mobile AR is this

importantimportant

Bringing down all the

resources of the internet

out of cyberspace and

into ubiquitous reality

Mobile phones are like the billion roofing nails that tie the cloud down to earth.

Augmented reality

finishes

what the internet

started

Internet 1.0 (1995-1999) was all about the great disruptive

promise of the “cyberspace” and “online shopping”

Internet 2.0 (2005-2009) was the 10 years it took to really figure

out what to do with it: USG, rich web apps, social media

Augmented Reality (2009…) is where mobile technology and

wireless broadband make the internet finally ubiquitous. And

inescapable.

Broadly, what are the effects of Augmented

Reality?

Increased transparencyReduced privacy

Timely access to informationConstant access to entertainment

Marketers can’t keep using the same old tricks

In theory, anyone can easily know everything there is to know anything or anyone anywhere they are.

Choose your

context, choose

your data sets

Social Augmented Reality

The knowledge of joining a crowd and knowing:

Who do I know here?

Where do I know them from?

Who should I get to know?

Who here is single?

Are there any naked pictures of them on the internet?

Who really Who really

becomes becomes

empowered?empowered?

Who also Who also

becomes becomes

empowered?empowered?

What is still holding us back?Mobile Processing power Some of these apps running <10fps

Screen size Are small relative to the world

Human limitations: eyesight, thumb width

Serious interaction problem for many demographics

GPS locating speed Waiting…. Waiting… ah fuck it

Network bandwidth/latency 400ms pings are not so responsive

Tools/APIs Just emerging

Battery Power This stuff devours batteries

Installed base Smartphones not ubiquitous yet

Fragmented mobile platforms Going to be with us a while

M-commerce & monetization Buying real stuff is hard

What is getting better?Mobile Processing power Moore’s inexorable law

Screen size Tablets, new tech foldable/rollable?

Human limitations: eyesight, thumb width

Better touch interfaces, natural gestures

GPS locating speed AGPS, other cues e.g. wifi

Network bandwidth/latency 4G/LTE brings better speed/latency

Tools/APIs Will come

Battery Power Moore’s law brings efficiencies

Installed base >50% by 2012

Fragmented mobile platformsUltimately the browser may displace native apps

M-commerce & monetization We’re working on it

As a designer, you can choose sides

If you are a mobile designer, there’s no shortage of paying work ahead

Don’t drop augmented reality

I ran out of batteries so I can’t buy a coffee

• I ran out of batteries and I can’t find my way home

• I am meeting my blind date but she went indoors where LBS doesn’t work

• When a government rounds up opposition based on mobile records

The Future is already here – It’s just unevenly distributed.

William Gibson

Demo

Company IntroTo become the AR Browser and New Media Platform of Choice in China

Founded in Feb. 2010 Early pioneer in AR in

China HQ in BJ, 20 Staff Focused on Mobile AR

Solution and Technology Development

Senscape 1.0 AR Browser for Android available now; for iOS is under approval by AppStore

Strategic Partnership with AutoNavi, China Unicom, Qualcomm, Sina Weibo

Founder Team

Hope Xiao, CTO & Co-Founder Ex-CA Security Tech Manager for Great China,

IBM Solution Architect in GTS, Security Solution

Consultant in HP.

Master, Tsinghua University

Allen Lu ， CEO & Co-FounderEx-Akamai China GM, ex-COO of CERNET, many

years of startup experience in both overseas

and local environments.

Ph.D Swiss EPFL

Master, Tsinghua University

EMBA from CKGSB

Lin Tan ， CSO & Co-FounderEx-GM of CA for Great China region, Oracle

GC Channel Director, Marketing Director for

Apple Computer China.

B.S. & B.A from University of Ottawa,

EMBA from CKGSB