Isaac Saldana, CEO

Increases email deliverability

Email Categories

• Personal

• Marketing

• Transactional

Friend Requests

Twitter Followers

Shipping Alerts

20% Emails Missing or Caught by Spam Filters

1% yearly email = $14 million

DKIM

DomainKeysISP Rate Limits

SPF

CAN-SPAM

Unsubscribe Links

Delivery Monitoring

RDNS

Feedback Loops

Soft & Hard Bounces

Content FilteringWhitelisting

ISP Delivery MonitoringEasy integration | Hosted service | Zero coding

Enterprise Delivery Monitoring

Segment Email Streams

Identify ROI & Complaints

• Own IP Addresses– Isolate email reputation– Shared IPs 90% deliverability

• Own domain– Whitelabel

• Protect companies from own users– Messaging spam– Comment spam

Isolated Reputation

Before SendGrid

After SendGrid

• Direct– Ad campaigns– Social media marketing– Open source integration

• Distribution channels– Hosting companies– Systems administrators– Web development firms

Customer Acquisition

Marketing 100 million/day

Market Size

Transactional600 million/day

Many others…

Revenue Model

Basic Silver Gold Platinum

Monthly Price $9.95 $79.95 $199.95 $799.95

Email Credits 10,000 50,000 100,000 500,000

Price per email(thereafter)

$0.001 $0.00075 $0.00050 $0.00045

Open Tracking

Click Tracking

Custom IP

White label

Reseller Panel

Priority Support

Competition

Services Products SendGrid

Deliverability

Scalability

Metrics

Enhancement ---

Integration

Administration

Affordability

Flexibility --- ---

• Launched August, 2009

• Over 1 billion emails sent

• Over 2000 companies– 50% direct– 50% resellers

• Funded &Profitable

Progress

• Clients– Outsource to scalable email infrastructure– Increase email deliverabilty

• Hosting Partners– Minimize abuse complaints– Generate revenue– Increate customer email deliverability

Goals

Isaac Saldana, CEOEmail: isaac@sendgrid.comPhone: 951-314-5355Twitter: @isaldana

Thank You