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Tagging isn’t new - it’s been around for a dog’s age in internet years. But in the past few years some fresh ideas and tools have reinvigorated the social tagging world. These new approaches include an attempt to improve findability through a bit of structure and control. While the idea of adding control to folksonomy seems like going against the whole selling point of social tagging (flexibility, openness), it is bringing the tagging to a new level, making it more viable for practical use in enterprises. This session will present hybrid approaches to formal taxonomies and social tagging. How can they be used in the corporate environment? What type of content is appropriate for social tagging? What kind of software is available for the enterprise? Learn how social tagging is not necessarily anathema to corporate taxonomy programs and how this hybrid approach can bring the best of both worlds: a fresh, up to date taxonomy with the structure needed to improve information findability. Key Takeaways: Folksonomy and taxonomy defined Drawbacks of pure social tagging Social tagging in the enterprise Hybrid taxonomy & folksonomy approaches: Four models
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2. Agenda
Copyright 2009 Earley & Associates Inc. All Rights Reserved 3. About Earley & Associates
Copyright 2009 Earley & Associates Inc. All Rights Reserved 4. About us
Copyright 2009 Earley & Associates Inc. All Rights Reserved 5. About us
Copyright 2009 Earley & Associates Inc. All Rights Reserved 6. The tired debate Copyright 2009 Earley & Associates Inc. All Rights Reserved Taxonomy Folksonomy Control Democracy Top-down Bottom-up Arduous process Just do it Accurate Good enough Restrictive Flexible Static Evolving Expensive to maintain Low cost crowdsourced 7. The relevance problem
*Billy Cripe: Folksonomy, Keywords & Tags: Social & Democratic User Interaction in Enterprise Content Management http://www.oracle.com/technology/products/content-management/pdf/OracleSocialTaggingWhitePaper.pdf Copyright 2009 Earley & Associates Inc. All Rights Reserved 8. Taxonomy
Copyright 2009 Earley & Associates Inc. All Rights Reserved 9. Tags
Copyright 2009 Earley & Associates Inc. All Rights Reserved 10. Why tagging is so interesting
Reno| Tags Copyright 2009 Earley & Associates Inc. All Rights Reserved 11. The downside
Study: 40% of flickr tags and 28% of del.icio.us tags were flawed in these ways Copyright 2009 Earley & Associates Inc. All Rights Reserved Misspellings Library vs. libary Plam pilot Compound words TimBernersLee Case & number Folksonomy, Folksonomies Personal tags To read My dog @work Single-use tags Billybobsdog 12. The downside
Robin Bird Turdus migratorinus Known as tag noise Copyright 2009 Earley & Associates Inc. All Rights Reserved 13. The downside
E.g. Search on Delicious: Folksonomy: 16049 Folksonomies: 4404 Both: 2642 Copyright 2009 Earley & Associates Inc. All Rights Reserved 14. The tagging hype cycle http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html Copyright 2009 Earley & Associates Inc. All Rights Reserved 15. The web vs. the enterprise
E.g. Flickr Delicious Social tagging works well in this context Social tagging is more of a challenge, needs clear arena Copyright 2009 Earley & Associates Inc. All Rights Reserved 16. R o le of folksonomy in the enterprise?
Copyright 2009 Earley & Associates Inc. All Rights Reserved 17. Role of folksonomy in the enterprise?
Copyright 2009 Earley & Associates Inc. All Rights Reserved 18. The downside
Copyright 2009 Earley & Associates Inc. All Rights Reserved 19. Message text External News Reports Discussion postings Links Engineering document repositories Success Stories Policies Approved Methods Best Practices Key concept:Not all content is created equally The content continuum Copyright 2009 Earley & Associates Inc. All Rights Reserved Lower Cost Higher Cost Tagging/Organizing Processes Unfiltered Reviewed/Vetted/Approved Lower Value Higher Value 20. What if we blended the two?
Low cost Findability Flexible Structured relationships User terminology Oversight Social sharing Consistency Copyright 2009 Earley & Associates Inc. All Rights Reserved 21. Hybrid approaches Co-existence Tag-influenced taxonomy Taxonomy-influenced tagging Tag hierarchies/ontologies Copyright 2009 Earley & Associates Inc. All Rights Reserved 22. Co-existence
Web example: Flickr & Library of Congress:http://www.flickr.com/photos/library_of_congress/ Copyright 2009 Earley & Associates Inc. All Rights Reserved 23. Co-existence Ann Arbor District Library Copyright 2009 Earley & Associates Inc. All Rights Reserved 24. Raytheon corporate example
http://www.slideshare.net/CJMConnors/i-kms-singapore-presentation Copyright 2009 Earley & Associates Inc. All Rights Reserved 25. Variation: Tag mediation
Copyright 2009 Earley & Associates Inc. All Rights Reserved 26. Tag-influenced taxonomy
Copyright 2009 Earley & Associates Inc. All Rights Reserved 27. Tag-influenced taxonomy
Copyright 2009 Earley & Associates Inc. All Rights Reserved 28. Taxonomy-influenced tagging
Copyright 2009 Earley & Associates Inc. All Rights Reserved 29. WWW example: ZigTag Defined Tagging Definitions from Wikipedia & Wordnet Tagging with type-ahead against database of 3M unique concepts & 8M synonyms Copyright 2009 Earley & Associates Inc. All Rights Reserved 30. Zigtag
Copyright 2009 Earley & Associates Inc. All Rights Reserved 31. Zigtag search Still get problems with uncontrolled tags & recall Interesting relationships from Wikipedia Browse-able tag cloud Copyright 2009 Earley & Associates Inc. All Rights Reserved 32. Example: myedna (Education.au) http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/papers/tagging_hayman.ppt Fully taxonomy-directed tagging Copyright 2009 Earley & Associates Inc. All Rights Reserved 33. TextWise Semantic Cloud
Copyright 2009 Earley & Associates Inc. All Rights Reserved 1 3 2 34. Buzzillions.com
Copyright 2009 Earley & Associates Inc. All Rights Reserved 35. SharePoint?
Copyright 2009 Earley & Associates Inc. All Rights Reserved 36. Taxonomy-influenced tagging
Copyright 2009 Earley & Associates Inc. All Rights Reserved 37. Tag hierarchies
Copyright 2009 Earley & Associates Inc. All Rights Reserved 38. User-powered tag hierarchies
Copyright 2009 Earley & Associates Inc. All Rights Reserved 39. User-poweredtag hierarchies
LibraryThing allows any use to combine (or uncombine) 2 tags that are semantically equivalent. www.librarything.com Copyright 2009 Earley & Associates Inc. All Rights Reserved 40. User-poweredtag hierarchies: Intelligent tags
Copyright 2009 Earley & Associates Inc. All Rights Reserved 41. User-poweredtag hierarchies: Intelligent tags
Copyright 2009 Earley & Associates Inc. All Rights Reserved 42. Automatically derived tag hierarchies
http://www.pui.ch/phred/automated_tag_clustering/ Copyright 2009 Earley & Associates Inc. All Rights Reserved 43. Delicious & citeulike hiearchy http://heymann.stanford.edu/taghierarchy.html Copyright 2009 Earley & Associates Inc. All Rights Reserved 44. Clustering at flickr Copyright 2009 Earley & Associates Inc. All Rights Reserved 45. Auto clustering/facets
http://www.pui.ch/phred/automated_tag_clustering/ Copyright 2009 Earley & Associates Inc. All Rights Reserved 46. Tag hierarchy pros and cons
Copyright 2009 Earley & Associates Inc. All Rights Reserved 47. Conclusion
Copyright 2009 Earley & Associates Inc. All Rights Reserved 48. Questions? Richard Beatch[email_address] Paul Wlodarczyk [email_address] Web :www.earley.com Blog : sethearley.wordpress.com Twitter :earleytaxonomy Give us your business card for a free pass to one of our Community of Practice conference calls (a $50 value). 49. Appendix: Corporate social tagging tools 50. Corporate social tagging software http://www.connectbeam.com/ Copyright 2009 Earley & Associates Inc. All Rights Reserved 51. Corporate social tagging software http://www.cogenz.com/ Copyright 2009 Earley & Associates Inc. All Rights Reserved 52. Corporate social tagging software http://www-306.ibm.com/software/lotus/products/connections/dogear.html Copyright 2009 Earley & Associates Inc. All Rights Reserved 53. Corporate social tagging software
Copyright 2009 Earley & Associates Inc. All Rights Reserved 54. Corporate social tagging software
Copyright 2009 Earley & Associates Inc. All Rights Reserved