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Selecting a Marketing Automation Solution that ScalesChris PooleyPrincipal Solutions [email protected]
05/03/2023Marketo Proprietary and Confidential | © Marketo, Inc. Page 2
Marketing First
Platform Innovation
What is Marketo?
Marketo Proprietary and Confidential | © Marketo, Inc.
How does the Marketo Platform help you?
Page 3
Leverage complex business objects and relationships to drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
Marketo Proprietary and Confidential | © Marketo, Inc.
How does the Marketo Platform help you?
Page 4
Leverage complex business objects and relationships to drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
Marketo Proprietary and Confidential | © Marketo, Inc.
Example use case:
Page 5
Automotive company wants to target existing drivers of its flagship sedan, aged 35-45, in which the purchase date was >10 years ago
Person Car
Name, age Model, purchase dateBought
Drives
Wishes could drive
Ownership
= Custom Object
Marketo Proprietary and Confidential | © Marketo, Inc.
Example use case, continued:
Page 6
Automotive company wants to target existing drivers of its flagship sedan, aged 35-45, in which the purchase date was >10 years ago
Marketo Proprietary and Confidential | © Marketo, Inc.
How does the Marketo Platform help you?
Page 7
Leverage complex business objects and relationships to drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
Marketo Proprietary and Confidential | © Marketo, Inc.
Example use case:
Page 8
Provider of tax filing software wants to drive adoption and conversion of free trials by reacting to user activity/inactivity
Starts trial, edition: X Send getting started email; add to targeted nurture
Completes basic info Update trial score
Completes income section Automatically adjust nurture
Completes deductions, itemized: true Promote up-sell/cross-sell
Does nothing for 2 weeks “Wake the dead” campaign
Files return Automatically adjust nurture
TrialPeriod
Marketo Proprietary and Confidential | © Marketo, Inc.
Example use case, continued:
Page 9
Provider of tax filing software wants to drive adoption and conversion of free trials by reacting to user activity/inactivity
Marketo Proprietary and Confidential | © Marketo, Inc.
How does the Marketo Platform help you?
Page 10
Leverage complex business objects and relationships to drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
The New Reality
Evolving The Platform
Marketo Proprietary and Confidential | © Marketo, Inc. Page 12
RelationalSQL-driven for enterprise ACID needs
NoSQL100x segmentation acceleration via Solr
Federated
IOT-ready architecture for billions of interactions
2012
2.7 Billion Emails125 Billion Activities
2015
18 Billion Emails500 Billion Activities
2020
100 Billion Emails25 Trillion Activities
Marketo Proprietary and Confidential | © Marketo, Inc.
How does the Marketo Platform help you?
Page 13
Leverage complex business objects and relationships to drive relevant, personalized engagement
Listen and immediately react to key customer interactions
Scale with your organization’s success
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