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justin spratt, 2016justin spratt, 2016
Tech Trends in Africa2016 | Justin Spratt | @justinspratt
+ Seeing Around Corners +
The Brief
1.Global Technology Trends that will influence Africa in the Next Decade.2.Media, Bitcoin, MicroServices, Machine Learning, AR & VR.
justin spratt, 2016
AGENDA
1.
3.
4.
5.
Setting the Context
2.
Media
AR & VR
Bitcoin
Machine Learning (AI)
MicroServices
AGENDA
justin spratt, 2016justin spratt, 2016
1 billion people across 54 countries
Mobile penetration 90% - half smartphone by end 2017
Natural resources make up ~40% of African GDP
Only 24% of Sub-Saharan Africa has electricity
More than 40% of Africa’s population is under 15
15% of the world’s population, yet consumes only ~4% of Global GDP
E-commerce by cash-on-delivery or click-and-collect due to underbanked
justin spratt, 2016justin spratt, 2016
African Macro Development Framework5. Media - “religion media opiate of the masses” - karl marx
Mokoko Slum, Lagos - 300k people, ~satellite dishes
4. Education“By 2021 half of there world's learners will be in Africa” - Steve Haggard
3. TransportUnlocking the Economic Potential of the continent
2. HealthYou cannot teach children if they are sick of hungry
1. Infrastructure$100bn needed pa/$50bn currently - Economist
Burkina Faso, 25% of average salary required to charge phone - NGO, 2014
justin spratt, 2016
MyPrognosticationPrinciples
1. We over estimate technology in the short term and underestimate it in the long term.
2. Progress happens at the edges. Often it looks like a toy.
And, don’t be too quick to judge. The first pornographic novel was written over 150 years before the first scientific journal.
justin spratt, 2016justin spratt, 2016
“40% of today's companies on the S&P 500
will no longer exist in 10 years.”
A study from the John M. Olin School of Business at Washington University.
justin spratt, 2016
One.
Media Trends
+ Fourth Estate is in trouble+ Snapchat+ Native Advertising+ Conversation Commerce (Bots)+ Peacocking (ATL) vs. Performance Marketing
justin spratt, 2016
Two.
Augmented Reality &Virtual Reality
“personal sensory proximity”immersive (VR) vs. extensible (AR)
justin spratt, 2016justin spratt, 2016
VR- accelerate learning through real life simulations- computer gaming- ringside seats at sports events- combined with robotics, the healthcare benefits could be huge- sales engagements- travel the world - google earth comes to life- Journalism - BIG empathy
AR - education, accelerated learning - rural youth- compress and accelerate the learning curve- market data for farmers in Africa: yield, pricing when trading- games that get people off the couch (Pokemon) and exercise- data at your fingertips in intelligent ways
justin spratt, 2016
Three.
Machine Learning It’s all about big data. Really, really big amounts of data.
justin spratt, 2016justin spratt, 2016
"It is believed there are more possible game variations than atoms in the universe"
justin spratt, 2016
https://biotechin.asia/2016/09/03/machine-learning-help-revolutionize-cancer-diagnosis/
Conventional tests failed to show any sign of the cancer. The doctors turned to IBM’s Watson (AI).
It cross referenced this case against 20 million oncological records, and concluded in a mere 10 minutes that the patient suffered from a rare type of leukaemia…they started a new treatment regimen, and the lady survived.
The very best physicians are 10x and even 100x better than the average.Yet every physician is limited by the number of cases they’ve seen in their lifetime…What if we could make the very best extensible using AI?
justin spratt, 2016justin spratt, 2016
“Quantitative Easing”(Manipulated Currencies)
Monetary Policy failingExorbitant Interchange fees
Proprietary banking systems Glacial FinTech innovation
No transparency
justin spratt, 2016
Immutable record of accountdecentralised (Peer-to-Peer)
Open Source (OSS)cheaper settlements and fractional
interchangePermissionless innovation (a’la web)Think of it as the plumbing of digital
payments on the internetuntouchable by political machinations
justin spratt, 2016
justin spratt, 2016
Five.
MicroServices
Abstracting complexity of computing infrastructure:+ servers+ software+ engineersLearning & Experience curve shorter.Good for Africa.
Sales Technology Digital Asset Management
Marketing Automation
Content Production | Blog, Social Media, Native Advertising & Video
Website Technology | Content Management System
Platform | Runtime | OS, Framework, Databases
Infrastructure | Servers | AWS, Azure
CRM Media Buying Tech Landing Pages & Email
Info
rmat
ion
Arch
itect
ure
& An
alyt
ics
Pipeline & Lead Nurturing PPC, GDN, CPM Targeted content
MARKETING TECHNOLOGY STACK