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Presentation for the City of Littleton, Colorado, on using Second Life and virtual worlds for business, September 2008
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City of Littleton
17 September 2008
Scott Brown
Agenda
Introduction, agenda review
Overview of BIS services
Overview of Second Life
Sun Microsystems background and involvement in
Second Life
Break
Tour of Sun spaces
Considerations and barriers
Wrap-up and planning for next time
Why virtual worlds?
Long-standing interest
Interactive, social environment
“Next web”?
New and emerging technologies
What is Second Life?
Internet-based 3D virtual environment created by Linden Labs
Users have avatars (called “Residents” within the universe) and can explore, learn, socialize, conduct business, participate in individual and group activities
Linden Labs only provides the infrastructure; the entire contents are created and owned by its residents
Second Life is not a game
How did Sun get here?
Unique corporate characteristics
Executive leadership and mandate
Why virtual worlds for Sun?
Virtual worlds hold great potential Education, collaboration, eco-responsibility, global reach
These environments are: Non- threatening
Great ways to enhance and encourage knowledge sharing
Very dynamic and engaging
Sun customers, partners and those interested in Sun are in-world looking for Sun
People are here – it's a high-touch environment
Conversations are more open and honest
Community develops at a more rapid rate
How is Sun currently using
Second Life?
Create awareness of our products and
solutions
Creation of communities
Leverage ongoing marketing activities
Experimenting with limited in-world support
Sun Museum – showcase Sun's history
Employee usage
Sun Open House in Second Life
• Over 600 new Sun employee avatars added
•14 Sun executives participated
• Several hundred participants in Second Life
during the course of the Open House
• Over 1700 webstream viewers
• Participation from over 40 countries
Pilot for New Hire
Sun Learning Services partnered with internal sales team and HR
Intern New Hire activities in Second Life Introduce them to Sun in SL
Enable them to learn about Sun as a company
Create a community space for them
Learning games Bots to help with FAQs
Quest to help learn about Sun as a company – Sun Mission books and team oriented
Phrase Invaders
Interaction and learning
What’s coming?
Second Life and Wonderland learning
activities
In-world pre & post sales support
New solutions area and vertical
markets area
More events and opportunities for
collaboration and communications
More in-world “chats”
Sun’s SL mission statement
Sun conduct guidelines
Be aware of those around you in the Sun areas –they could be customers and prospects
Remain active if you're in the Sun areas
Remember to set your avatar to Busy or Away when you're busy or away (under World menu)
Practice flying in the Sandbox area
Move away from Sun areas to change clothes/appearance
If you're new, before teleporting to the main Sun space, IM the Sun Employee group to see if someone can meet you
Use the Sun mentors in Second Life for help: simply send an IM to the Sun employee group and someone will respond
Break
Tour of Sun spaces
Sun employee areas
How does Second Life work?
Download Second Life's software package onto your computer Currently clients for Windows, Mac OSX, Linux & Solaris x86
Launch SL software and log in there – not on secondlife.com
Must have a broadband Internet connection of some sort Cable, DSL, etc. - Dialup will not work
Must have a fairly powerful computer and connection Windows XP 2000, XP, or Vista
800MHz Pentium III or Athlon, or better; 256MB memory or better; nVidiaGeForce 2, GeForce 4mx, or better video card ATI Radeon 8500, 9250, or better
For Mac, Mac OS X 10.3.9 or better; 1 GHz G4 or better; 512MB memory or better
Linux system requirements also available on Second Life site
These are MINIMUM requirements; RECOMMEND even more power than this
See http://secondlife.com/corporate/sysreqs.php for full requirements
Once you’re in…
Communicate by instant messaging Voice available, but you need headset for this
Move through Second Life by using your
arrow keys, flying and teleporting to
different locations
Benefits: discussion
Global audience
Eco-responsible alternative
Leading edge
Serendipity
Others?
Considerations: discussion
Technology barriers
Time commitments and constraints
Shift in thinking about virtual worlds
What kind of space(s) do you want?
Shift and evolution of virtual worlds
Others?
Learnings
Think differently about learning, training,
connecting in Second Life – it’s a virtual
tool, but not simply a replication of a
physical space
Events are a great entry point into
Second Life
The technology is still evolving
Effective participation requires a
committed team effort
Getting ready to meet in-world
Create your avatar http://join.secondlife.com
Launch SL software and log in there – not on
secondlife.com
Send me your avatar name: [email protected]
Get in-world and play around – a lot Second Life takes getting used to - learn how to move, fly,
teleport
Gov 2.0 event in Second Life
http://tinyurl.com/gov20
Gov 2.0 and Beyond: 19 September 20098am - 11:45am ET (6am - 9:45am Mountain)http://sla-divisions.typepad.com/sla_in_second_life/2008/09/gov-20-and-beyo.html
IRMC Government Center (in Second Life)http://slurl.com/secondlife/IRMC%20GovCenter%201/4/3/30
Federal Consortium for Virtual Worlds website
(w/Quicktime streaming video)
http://www.ndu.edu/irmc/fedconsortium_broadcast.html
IRM College website Government 2.0 page
http://www.ndu.edu/irmc/anniv_symposia.html
What’s next?
Resources: Sun and other
companies in SL Virtual Worlds at Sun blog
http://blogs.sun.com/vw
Search for Sun Microsystems and other
companies in SL Search > Places and
visit
Cisco Virtual Worlds blog
http://blogs.cisco.com/virtualworlds
Resources: Islands in SL
Real Life Government/Examples in SL http://wiki.secondlife.com/wiki/Real_Life_Government_in_Second_Life_Examples
Alliance Virtual Library: Info Island http://slurl.com/secondlife/Info%20Island/128/128/33/
Sun Microsystems Main Pavilion http://slurl.com/secondlife/Sun%20Microsystems%201/12
8/80/71/
Resources: Groups,
listservs, newsletters, etc. Virtual Worlds News
http://www.virtualworldsnews.com/
Clever Zebra: events, news, etc.
http://cleverzebra.com/list
Google Groups: Real Life Government in
Second Life http://groups.google.com/group/real-life-government-in-second-life?lnk=srg
Virtual Worlds BusinessCast
http://www.virtualworldsbusinesscast.com/
Resources: Groups,
listservs, newsletters, etc. Caleb Booker’s blog
http://www.calebbooker.com/blog/
http://www.calebbooker.com/blog/category/business/
Also, search for “small business” in
Second Life
Resources: Second Life
System requirements
http://secondlife.com/support/sysreqs.php
Build your own SLURL
http://slurl.com/build.php
IBM
Cisco
