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This SLA PartnerTalk webinar offers ways for info pros to expand their clients'/users' strategic search experience by communicating the wide range of information resources available.
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SLA PartnerTalk
sponsored by
Mary Ellen Bates
January 28, 2014
Searching Beyond Google: Toolsfor more efficient research
Tweeting this?
Mary Ellen: @mebs
ProQuest Dialog: @DialogLLC
SLA: #slapartnertalk
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Info landscape, 2014
Google is good enough
All searchers are above average
Free is good
Too much info is bad
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HOW DO WE RESPOND?
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How do we respond?
Are you choosing the best tool?
Are you finding info or answers?
Can you get better answers?
Do you know when to bring in a pro?
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Google AND…
Search enginesFree, fast, easyIrrelevant results, too much info
BEST FOR:Quick answers, pointer to a specific site
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Google AND…
Wikipedia, other ref sourcesFree, broad coverage, semi-curatedLimited coverage of complex topics
BEST FOR:Initial research, background info
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Google AND…
Social mediaFinger-on-the-pulse, current opinionWeak search tools, must verify sources
BEST FOR:Point of view, links, thought leaders
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Google AND…
Key open-web sites (govt, assn sites)Free, semi-authoritative, good for dataInfo not current, no aggregated search
BEST FOR:Background material, stats
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Google AND…
Premium online servicesDeep coverage, reliable content,powerful searchingCan take time to learn, fee-based
BEST FOR:In-depth info, trade press, analysis
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Can we walk the talk?
Do we use all these resources?
Are we the info / research experts?
Do we have cred?
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Cheap tricks that work
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Google Search Tools
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Hydraulic frackingen.wikipedia.org fr.wikipedia.org
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Millionshort.com
Long-tail researchEliminates top 100 to 1 million sitesCatches less-SEO’d sites
See also MillionTall.com: only top sites
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What would the answer look like?
Use alternative words / phrasesforecast OR trends OR outlookOR statistics
customer OR client OR consumerOR user
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Enabling better search results
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Open their eyes...
ID best search toolsOpen web: Google AND BingSocial media: Topsy AND TwitonomyOpen web sources: Wolfram Alpha
AND the premium search services
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How to communicate this?
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Google’s Media Tools
Great way to “package” tools
By how searchers use them
Can you do this?
google.com/get/mediatools
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Enable better outcomes
Find users’ pain pointsAsk them!Embed an info pro for a week“Ride circuit” once a month
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Enable better outcomes
Customize user experienceUse your admin powers!Pre-select databases to searchSet search defaultsSet search results defaults
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Enable better outcomes
Encourage more self-serviceCreate more access points, widgetsCreate, link to short help videosCreate, link to cheat-sheets
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Anticipate problems
Build search templatesPatent files and lit searchingLinks to internal resources
Monitor use by dept/groupID low/anomalous use
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When to call for help
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ID triggers for “Help!”
>15 minutes of searching
When a lot is at stake
Embed help in portals, search screens
Offer live chat / text-a-librarian
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www.dialog.com/[email protected]+1 800 334 2564 (U.S. and Canada)+00 800 33 34 2564 (Outside North America)
For more infoor a demo of the new
