Presentation given to Metropolitan Builder's Association Sales & Marketing | Decision-Makers Conference – October 13, 2011
RPM-WestBend.ppt
Search Optimization: Social Media & WebsitesMBA's Sales
& Marketing Decision-Makers ConferenceOctober 13, 2011Tom
SnyderTrivera Interactive
Holy Grail: Page 1, Position 1Deserve to be there for the
appropriate search terms Optimized better than others vying for the
same search terms.
Tactics without strategy is the noise before defeat
Strategy without tactics is the slowest route to victory -Sun
Tzu
Strategy Needs and Goals Keyword Research Competitive
AnalysisTactical Recommendations
On-Page OptimizationSitemap CreationWebsite DevelopmentContent
Population
Off-page OptimizationSearch Engine & Directory
SubmissionSocial MediaBacklinks
Measurement and Improvement
Choose your KeywordsWords vs. Phrases Competition Searchers Mind
Click Thru Rates Bounce Rates
Build Your SiteSitemap & Navigation Page Titles & Meta
Tags SEO Friendly URLS Content Blog Landing Pages
Submit and PublicizeSearch Engines Directories Bookmark Sites
Blogs PR Social Media
Target the Search Engines
Add Social MediaYouTube Twitter Facebook Flickr LinkedIn
Pitchengine
Measure and ImproveGoogle Webmaster Tools Google Analytics Raw
Traffic Reports SEO Moz WebPosition Hubspot
Final ThoughtsDomain Registration Site Load Speed
Insource vs. Outsource Black vs. White Hat PPC vs. Organic Local
Search
Triveraguy Tips (updated hourly M-F) http://bit.ly/pbVoso Tom
Snyder's Blog http://Triveraguy.com Resources -
http://www.trivera.com/jumpstart/ Contact: Trivera N88 W16447 Main
St., Menomonee Falls, WI 53051 262-250-9400 [email protected]
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