Search Engine Optimization, Keywords and Sales Funnel

Barbara C. CollCEO, WebMama.com

Need to capture the attention of everyone regardless of where they are searching, how they are searching and where they are in the buying cycle.

Who offers the service/product I am looking for?

Can I get a free evaluation/trial/sampl

e?

I already know what I am looking for but I

can’t find it.

What kinds of ratings

have people given this

company/product/servic

e?

What is the price of this product and can I get it

cheaper?

Give me information

now!

Website Optimization is Providing Relevant and Appealing Content

Content for EducationFor initial researchers

Category ownership

Broad information seekers

Category / industry keywords

Count the category keywords HP optimizes for.

Virtualization has its own directory and multiple sections covering ‘what, why and who’

Content for Product Space

For comparison shoppers

For familiars of the industry

Very qualified for follow-up

Product related (non-brand) keywords

Video Content on

YouTube about Virtual

Machines. Found

through search and

on the VMware YouTube channel.

Content for Brand Product Names

For serious leads

For current users (upgrade, cross-sell)

For new groups in current customers

For people who know what they want

Product related keywords with brand

Iam dog food for older dogs

Sometimes the searcher has no idea where they are in the buying/sales funnel. You need to be at every possible spot, and you need to have relevant appealing content at that spot.

Get VisibleDominate the Search Results

Barbara C. Coll, CEOWebMama.com Inc.

webmama.comblog.webmama.com

Twitter: @webmama