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jamesrowley
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As soon as search engines and websites began to work hand in
hand, there have been Webmasters and search engine optimization
specialists that have used methods to obtain high search engine
placements. In the very early days this was relatively simple, such
as stuffing websites with hidden keywords and text. However
search engines became more complex and they caught on to these
tactics. Therefore the ranking techniques had to develop into more
sophisticated methods.
In short, for a website to rank high on search engines it must give
the surfer, search or customer exactly what they are looking for.
Therefore well written, informative and accurate content is an
absolute must on a website. For example if someone types into a
search engine a phrase like ‘how does a computer work’ then a
search engine will return a list of websites that give a thorough
and detailed explanation to this question. If your website cannot
answer a search query, then no amount of sneaky search engine
optimization tricks will get it ranked highly in the results pages.
You may also have heard of backlinking. This is one of the next
steps you should think about once you have good quality,
relevant information site. Basically backlinking is the method of
creating links to your site and various other sites. Imagine if you
own a website that sells computer monitors, it would be very
beneficial if you had links to your site from many other
computer related websites.
In the eyes of the search engines this makes your website look
very popular, as a link is almost like a recommendation. The
more backlinks / recommendations you have floating around
the Internet, the higher your website will be placed in the
search engines.
Obviously this is a very short and simple explanation of the
backlinking search engine optimization technique, but a little
more research will help you understand this thoroughly.