As soon as search engines and websites began to work hand in

hand, there have been Webmasters and search engine optimization

specialists that have used methods to obtain high search engine

placements. In the very early days this was relatively simple, such

as stuffing websites with hidden keywords and text. However

search engines became more complex and they caught on to these

tactics. Therefore the ranking techniques had to develop into more

sophisticated methods.

In short, for a website to rank high on search engines it must give

the surfer, search or customer exactly what they are looking for.

Therefore well written, informative and accurate content is an

absolute must on a website. For example if someone types into a

search engine a phrase like ‘how does a computer work’ then a

search engine will return a list of websites that give a thorough

and detailed explanation to this question. If your website cannot

answer a search query, then no amount of sneaky search engine

optimization tricks will get it ranked highly in the results pages.

You may also have heard of backlinking. This is one of the next

steps you should think about once you have good quality,

relevant information site. Basically backlinking is the method of

creating links to your site and various other sites. Imagine if you

own a website that sells computer monitors, it would be very

beneficial if you had links to your site from many other

computer related websites.

In the eyes of the search engines this makes your website look

very popular, as a link is almost like a recommendation. The

more backlinks / recommendations you have floating around

the Internet, the higher your website will be placed in the

search engines.

Obviously this is a very short and simple explanation of the

backlinking search engine optimization technique, but a little

more research will help you understand this thoroughly.