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Social Engine Optimization By Mohammad Dadkhah – AdForce1

Optimizing your site for

•  What, Why and How •  Onsite SEO - Structure and content

•  Intro to linkbuilding

What is SEO?

•  Search Engine Optimization

•  To ”optimize” your website to rank on search engines

•  Search results A.K.A Organic results

Search results

Why SEO?

•  Customers use search engines to find a supplier

•  Your website needs traffic – The Fuel of Your Business

•  Free traffic = free customers

•  Good SEO = Rankings on multiple search engines

Onsite SEO – Title Tag, Linkstructure & Content

Structure is alfa & omega. Good Content will always be king!

Relevant content => more traffic => more customers

Title Tag should be written on ALL your pages

Title Tag: Up to 70 characters to explain your content but never more!

Your Title Tag & meta description content appears on the search correctly or incorrectly depending on the length

Content Title ( H1 ): Your most important keyword should be in your H1

Content Title ( H1 ): Don’t write the same thing that 1000000 others also do

Content: Your most important keyword should appear several times. Tell the search engines that this is your most important keyword but DONT OVERDO!

URL’s should always be “clean”

Internal Link structure: Good guide for search engines but also users

Don’t name your menu the same thing as everybody else

Name your menu strategically

SEO basic check list •  Have unique landingpages for all your products/services

•  Every page should have a unique title tag – no exceptions!

•  Every page should have a unique meta description content – no exceptions!

•  Title Tag can be up to 70 characters, meta descriptions can be up to 156 characters but try to keep them 10 characters less

•  Your most important keyword should appear in the content title H1

•  Content text should be between 100-400 words

•  Most important keyword should be in <strong> but never more than 1-2 times

•  KeyWord density: 1-3 % ( Dont overdo! )

•  Forget your teacher – write to search engines and users

•  Remember your teacher – No spelling or grammar mistakes!

•  Dont mix to many keywords on the same page – keep focus!

SEO technical check list •  Have Clean URLs

•  Never create duplicate content

•  Link internally – create a good navigation for the search engines and users

•  Link to other relevant sites – confirm your own content

•  Use Webmaster Tools – keep track of your site performance

•  404 errors should have been fixed yesterday! error must never exist on your site

Offsite SEO, Linkbuilding: Getting the trust to your site

Pagerank: En good indicator of your sites “authority”

•  You want Google to recommend your site – but who is recommending your site?