Search & Social MediaFunnels & Conversions

Hiten ShahSMASH Summit • May 12, 2010

Search

Social Mediavs

Search is About Capturing Intent

Which keywords are converting?

• Keyword research for SEO and SEM

• Test & optimize ad campaigns & copy

• Test & optimize landing pages

• Measure and improve conversions

Maximizing Search Traffic

Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com

Source:

Social Media is Here to Stay!

Social Media is About People & Sharing

Which messages are converting?

• Integrate sharing into your product

• Test & optimize messaging for sharing

• Test & optimize invite / landing pages

• Measure and improve conversions

Maximizing Social Traffic

“Metrics are people, too”Eric Ries, The Lean Startup

hshah@kissmetrics.com@hnshah

Thank You!