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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa
Citation preview
Vodacom BusinessConverged Satellite
Streaming Media Opportunities
for
Organizations
Sean R. Victor
Principal Specialist
4 November 2009
Strategies for Growth
Innovation Record
4
Converged Solutions
5
Vodacom Business
Positioning of VB-Sat Services Ideal for Digital Media Solutions
• Flexible design for bandwidth customization on a site-by-site basis
• Different speeds and service plan options (including overlay)
• Expand gracefully as network requirements evolve
• Integrated Class of Service for prioritizing performance-sensitive data
• Customized Minimum CIR, Constant Bit Rate, Min/Max/Guar data rates per application
• Ideal for VoIP, Video and Digital Media applications
MPLS & Internet
Data CenterBranch Site
Branch Site
8
Overview & Case Studies
Digital Media Solutions
Thanks to Hughes
and Helius!
Digital Media - Opportunities Overview
Managed Digital Signage Training & LearningCorporate Communications
“Maturing technology is already deployed all over the World”
Business IPTV HD Vide Conferencing Content Delivery
What is Digital Signage?
Displaying the right message, at the right time, to the right audience
Simply How It Works
How are Hughes positioned?Strengths
Brazil HNSE India NAD Helius
Digital
Signage
Tesco (100,
5600 screens)
TLC(1400)
ABN (130)
BPTV pilot
LASD (31, 16k people)
Lexus(300)
SSA (211700)
Digital
Cinema
UFO Moviez
Europe
failed
UFO
Moviez(1400)
Real Image
(350)
E-City
Cinemas (125)
Distance
Learning
HughesEDU ASDA(500) Fusion(2,500)
EduSat(2,000)
Everonn(900)
Safeway (2,000)
IPTV Dpaschoal
(200)
VW(2350) RiteAid (1800)
Sonic (3600)
SSA (2000)
GETN(1600)
Wal-Mart (4,000)
Lowes (2,000)
Edward Jones (10,000)
GM (9,000)
Safeway (1,800)
Orkin(400)
JCPenney(1,100)
Toyota
Content
Delivery
Networks
Cereja PRN
(200)
Several
projects
w/universities
(+1,500 sites)
VW(2350),
GM(1,200)
CBS Outernet
National Cinemedia(1000)
PRN (1000)
Fuelcast
GSTV
Sherwin Williams (3,000)
Albertsons (1,600) 1
3
Denotes Key Successes
14
The Hughes Approach
1
The Complexity of Digital Signage
Agency
Software
Apps
AdminOps
Staff
Call Center
WAN
Retail
Strategy
Media
Player
Monitor
Research
Install
Maintenance
Retailer
“Do It Yourself”
Reporting
1
How Hughes make it easy!
ContentSoftware
Apps
Retail
Strategy
Media
Player
Monitor
Research
Ad Sales
Exploit Customer Base
17
Digital Media SolutionsBusiness IPTV
18
Service Highlights“Hughes simplifies Enterprise Video with Managed Services”
Content
Ingest
IPTV
OperationsNetwork
Remote
Equipment
Hughes
National POP
Video
Appliance
• Leased line or VYVX
connection
• Multi-format support
• Format conversion &
quality control
• Scheduling &
content distribution
• Playback affidavits
• Reporting
• Customer Support
• Network capacity
• Network Ops. &
management
• Proactive fault
management
• Installation &
configuration
• Field service
19
Solution Portfolio“Hughes experience with a wide range of products”
• PC with software media player
• e.g. Windows Media Player, Real Player, QuickTime Pro
(+) low cost, readily available
(-) dependent on PC availability
• Set Top Box (w/o Hard Drive)
• e.g. AmiNET110/124/125
(+) low cost
(-) no local storage
• DVR Set Top Box (w/Hard Drive)
• e.g. AmiNET 530
(+) addresses enterprise DVR needs (live, VOD)
(-) limited multimedia capability
• Multi-Purpose Multimedia Appliance
• e.g. Helius MGR3550
(+) flexible platform (interactive distance learning)
(-) higher cost
20
HughesNet Business IPTVCustomers
Over 30,000 Multimedia units
deployed
1,700+ sites
3,600+ sites
9,000+ sites
2,000+ sites
400+ sites
3,600+ sites
1,000+ sites
Business Television Customer Profiles
• Desktop Streaming
• Solomon Smith Barney
• Streaming Video to STB
• Walmart, Rite Aid, Sonic
• Video On Demand to STB
• Goody’s, Automotive Broadcast Networks
• Video w/Audio Return
• AG Edwards, Edward Jones, Safeway, Social Security Administration, JC
Penney, Orkin
• Two Way Video Desktop
• Mercedes (Brazil), Google, Wipro Technologies, AOL
• Telepresence
• Staples (facilitate Corporate Express acquisition), AT&T
22
Business IPTV Case StudyQuick Service Restaurant
• Solution
• Managed HughesNet Business IPTV service at over 3,000 locations.
• Supports both employee training and in-store music
• Streamed video to PC in the employee’s break room.
• Full-screen MPEG2 video at 1 Mbps
• Objective
• Employee training
• Background music
In-store
Music
Employee
Training
HughesNet
23
“BP TV”To the Forecourt
24
Hughes Business Television - VODScala PC
• Distance-learning service
• 300 UK stores with 10% CAGR
• Full turnkey solution including:
• Backhaul from content provider – Mezzo
• Hub, transport and remote site services
• DW6000, PC, desk and software
• Compliance Tracking
• Used by ASDA to train staff:
• Customer satisfaction techniques
• Health & safety requirements
• New products
• Other briefings
25
Market Proven ServicesVideo
A partnership with Hughes
provides you with the
confidence that you can
be sure of the same level
of commitment that these
HNS customers have
come to expect
26
Digital Media SolutionsManaged Digital Signage
27
Managed Digital Signage Services
• Turnkey offering to enable a Branded Digital Signage Network
• Media Broker and Content Creation
• Managed content production and advertising management
can be customer provided or offered by Hughes
• Content Ingestion Services
• Encoding and Multi-format support – DVD, Beta SP, etc.
• Media format transformation, quality control
• Digital Signage Operations
• Turnkey portfolio: scheduling, content distribution, proactive monitoring,
playback affidavits, reporting, research
• Network Services
• Flexible bandwidth service plans
• Remote Equipment
• Provision/Installation/Maintenance of remote equipment (screens, players, etc.)
28
Managed Digital Media Services
• Installation
• Monitor, Media Player, A/V distribution
• Network (VSAT, DSL)
• Operations
• Live Video, VOD, DVR Services
• Proactive Remote Monitoring
• Reporting
• Availability
• Content usage
• Hosted Applications
• Full Service Content Management
• Ad-Hoc Services
• Special Events Broadcasting
• Video-On-Demand Encoding
• Maintenance
• Broad Portfolio of Field Service Options
• 4 hours response -> Next Business Day
29
Digital Signage Case StudyScala PC
• Customer Objectives
• Revenue generation
• Entertainment and improved shopping experience
• Design
• Network of up to 35 plasma screens and 25 LCDs
located in 7 key store zones
• Provide shoppers eye-catching and informative product
information, news/weather, store information and
• promotion of own brands
• Status
• Today 100 stores with 175,000 files managed centrally
with 26 Terra Bytes of data
• Content including Tesco messages, and third-party
advertising and promotions
• Tesco TV replacing POS printed material
Awarded European Retail Solutions Award, 2005
31
Safeway MediaGate Router 3550
• 2000 Stores
• Corporate Communications and Employee Training
• Enterprise Digital Video Recorder
• Interactive Distance Learning
• Live Video
• Video On Demand
• Force Tune/Force Record
32
33
34
Social Security Administration
• 1,700 field offices
• Live video and video on demand and highly
interactive training to classrooms and PC
• Digital Signage
• MPEG-4 and DVB-S2
38
Digital Media SolutionsContent Delivery
39
HughesNet Content Delivery CustomersDelivering content to over 70,000 remote clients worldwide!
High Volume Distributions100s Gbytes per week
Ultra-High Frequency Distributions70,000 Daily Weather Maps
Wide scale Deployments12,000+ Clients
40
HughesNet Enterprise Package DeliveryThe Past: Robust APIs were key to widespread market acceptance
HTML
Text Envelope
WEB Client
XML Envelope
HTTP or FTP
HTTP
FTP
SOAP
EPD
Server
Farm
HughesNet
NOC
HughesNet Enterprise Package DeliveryThe Evolution: From Content Delivery to Multimedia Management
41
H-
42
Digital Media SolutionsTraining & Learning
Training and Learning
• Live Video
• Video On Demand
• Video to the Desktop
• Highly Interactive Distance Learning
• Portal
Cost of Training Per Learner
Source:Bersin&Associates
Global Distance LearningSoftware as a Service
Global Portal
Helius Portal/PresenterRapid Authoring Tool
Rapid Content Development Tool
for eLearning/online Training
+
Assessments
Surveys
AICC/SCORM tracking
Voice Narration
Movies
Helius Presenter
CASE STUDY
SEDUC-AMAZONAS PROJECT
THE CUSTOMER
• SEDUC-AM
Secretariat of Education of
Amazonas State
• Largest Brazilian State• 1.5 million km² (three times the area of France)
• 92% of area covered by the
Amazon Forest
• Huge logistics difficulties
• 62 county districts
OVERVIEW
Interactive
Television
e-LearningSEDUC
Broadband
Internet
CHALLENGES FOR THE
GOVERNMENT
SOLVE AN URGENT SOCIAL DEMAND
Enables rural communities of Amazonas State to receive quality
education.
LOCATION
Amazonas State, with more than 1,5 million km², covered by
Amazon Forest and rivers of the Amazon basin.
OBJECTIVE
To meet secondary level education needs in the state, by
amplifying and diversifying school attendance.
INVESTING IN DISTANCE
LEARNING
INFRA-STRUCTURE
• Rural schools of the state equipped with an interactive satellite solution
• Classrooms with multimedia kit (PC, TV, webcam e microphone)
• Videoconference Software
• Studios in Manaus (state capital)
PEDAGOGICAL METHODOLOGY
• Live interactive classes transmitted from studios located in Manaus
• Classes presented in TV sets installed at remote classrooms/sites
• Specialist teachers located in studios are constantly trained on the new learning dynamics
• Generalist teachers (monitors) to mediate transmitted classes and local activities
• Students interacting with teachers located in Manaus via live video
THE RESULT
• After project implementation, Amazonas state has reached the biggest real
growth (21.74%) compared to other Brazilian states, based on Development
Index of Basic Education (IDEB)*
• Significant increase of the student registration number;
• Amazonas state position in IDEB ranking has grown from the 27th to the 20th
position after one year of project implementation.
* Official Education Index from Brazilian Ministry of Education
Criteria Scenario before
Project
Scenario after
Project
Passed 60.4% 77.5%
Failed 12.8% 6.5%
Drop-out 26.8% 16.0%
TESTIMONIAL
“This project will change
and modify education
history for Amazonas
State, as it has a huge
coverage and will make
an enormous
difference”
Mr. Eduardo Braga
Governor of Amazonas State
55
Digital Media
SA Market
Opportunities & ?’s
Digital Media – Opportunities!
• Impact of Difficult Economy
- Gartner – dramatic reduction in CapEx budgets
- In a bad market, we have fewer customer with less desire to
purchase products or services
- Solutions such as digital signage therefore become more
important to drive revenue
- More cuts will take place above the line (e.g. TV, Radio
etc.) than below the line (e.g. in-store, circulars etc.)
- Just so many successful Case Studies!
5
Digital Media Opportunities!
• Segment needs are plentiful
• Business Impacts are significant
• Case studies in verticals or horizontals are abundant
and applicable in our own market place
“Is the South African and African Market
ready
for us to deliver together?”
Vodacom BusinessConverged Satellite
Streaming Media Opportunities
for
Organizations
Sean R. Victor
Principal Specialist
4 November 2009