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entrepreneur13th century french verbentreprendre, meaning“to do something” or“to undertake”
RISK
RISKWhy? Vision
Crazy!
Guts
Obsession
Driven
SUCCESS
FAME
MONEY
INVENTION
INNOVATION
IDEAS
INVENTION
INNOVATION
IDEAS
INVENTION
Creative SPARK
Obsession with THE NEXT THING
Wanting to make the world BETTER
IDEAS
IDEAS
Genius is 1% inspiration...
and 99% perspiration- t edison
IDEASSOLVE KNOWN PROBLEM
FILL KNOWN GAP
IMPROVE WHAT EXISTS
IDEASINNOVATE OR IMPROVEBUSINESS STRATEGIES
INNOVATE OR IMPROVEEXISTING PRODUCTS OR IDEAS
IDEAS
Good ideas, even brilliant ideas,
are a dime a dozen...
99% of the business success factor
lies in EXECUTION
INVENTION
INNOVATION
IDEAS
INNOVATION
M-W: The introduction of something new. A new idea, method or device.
INNOVATION
Successful innovation is not possible without creation of a Brilliant
User Experience
UX
What is UX Brilliance?
UX Brilliance
Not just the UI
anyone can create a cool ui
The TOTAL EXPERIENCE
from first touch through
the entire lifespan of
the relationship
UX Brilliance
Opening the box?
Clicking a link from another website?
Clicking on an ad?
Receiving an email from the company?
Typing a URL & landing on a home page?
Clicking a link in an email from a friend?
First time on the phone?
First Touch
Unalterable Golden RuleYou have 1 chance to make
the best first impression
If you screw up, 10 morepeople will hear about it
If you ace it, 1 moreperson will hear about it
UX Core Principles
SimpleSmart
SensibleSmall
Self-explanatory
UX RequirementsSave me TIME (because my time is valuable)Make me MORE PRODUCTIVEHelp me be MORE CREATIVEMake me LOOK GOODSave me MONEY (or help me make more of it)Be so much BETTER than how I do it now that I will have no choice
but to switchMake me SMILE - delight meMake me say WOW, THIS IS COOLMake me want to TELL MY FRIENDS about itHelp me be MORE CONNECTED with my family, my friends,
my coworkers, the world
UX KillersDon’t make it hard for me to learn something new
Make it obvious
Don’t make me search for somethingPricing? Contact phone number?
Don’t be missing important abilitiesMeet my fundamental expectations
Don’t try to convince me I need something I don’tSolve a real problem I already have
DON’T PISS ME OFF!
A repeated customer service experience
MisconceptionsIt’s gotta be Web 2.0 / Web 3.0 / AJAX / FotD
CraigslistUX success due to its simplicityBusiness success due to its business innovation
MisconceptionsIt’s gotta be first to market
GoogleUX success due to its simplicityBusiness success due to its business innovation
MisconceptionsIt’s gotta be first to market
GoogleUX success due to its simplicityBusiness success due to its business innovation
MisconceptionsIt’s gotta be great looking
Amazon.comUX success due to its simplicityBusiness success due to its business innovation
MisconceptionsIf customers love it, don’t change anything
MySpace, Novell, many othersBusiness failure due to ceasing innovation
Technology
LogoUI
# Downloads
Press Coverage
What’s most important?
Branding
What’s most important?
The TOTAL EXPERIENCE
from first touch through
the entire lifespan of
the relationship
Common UX DisastersNo human interaction allowed
I can’t find the most commonly requested information
The information I AM provided is wrong or insufficient
I can’t remove or undo what I just posted or did
I am simply blocked from interacting
I am not provided amazing customer service
UX Brilliance
The TOTAL EXPERIENCE
from first touch through
the entire lifespan of
the relationship
UX Brilliance
UX Brilliance
Unalterable Golden RuleYou have 1 chance to make
the best first impression
If you screw up, 10 morepeople will hear about it
If you ace it, 1 moreperson will hear about it
IS
Business
Brilliance
UX Brilliance
IS
Business
Innovation
UX Innovation
