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SEPTEMBER 2015
statistics sourced from:
MONTHLYRATINGSdigital.scaengage.com.au
SCA DIGITAL – SEPTEMBER DIGITAL RATINGS
INTROSlide 3 Commercial Radio Groups Unique AudienceSlide 4 SCA Network May Digital TrafficSlide 5 Today’s Hit Network May Digital TrafficSlide 6 Triple M Network May Digital Traffic
ALL DEVICESSlide 8 Australian Publishers (All Devices)Slide 9 Multi-Category Entmt Brands (All Devices)Slide 10 Top Radio Brands (All devices)
MOBILESlide 12 Mobile PublishersSlide 13 Multi-Category Entmt Mobile BrandsSlide 14 Mobile Radio Brands in AustraliaSlide 15 Mobile Share of Daily SCA Radio Browsing
DEMOGRAPHICSSlide 17 SCA Audience ProfileSlide 18 Today’s Hit network Audience ProfileSlide 19 Triple M Network Audience Profile
Hit105 MIGRATION ISSUE – SEPTEMBER 2015Due to migration from B105 to hit105, traffic wasn’t captured correctly from the 9th – 30th September 2015, affecting the hit105, the Hit Network and the SCA monthly statistics.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2014 – September 2015 – SCA Network National
Traffic increased 5% year on year in Australian Average Daily Unique Browsers to 307,153
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SCA NETWORK SEPTEMBER DIGITAL TRAFFIC
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2014 – September 2015 – Today’s Hit Network National
Traffic increased 12% year on year
in Australian Average Daily Unique
Browsers to 204,113
Driven by Shows, Social, Celebrity and Mobile Browsers.
HIT NETWORK
SEPTEMBER DIGITAL TRAFFIC
The Triple M Network Average Daily Unique Browsers, September = 97,935.
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – September 2015Triple M Network: Four Triple Ms, Triple M Modern Rock Digital & Triple M Classic Rock Digital
TRIPLE M NETWORKSEPTEMBER DIGITAL TRAFFIC
ALL DEVICES
statistics sourced from:
MONTHLYRATINGSdigital.scaengage.com.au
MOBILE
statistics sourced from:
statistics sourced from:
MONTHLYRATINGSdigital.scaengage.com.au
MOBILE
DEMOGRAPHICS
statistics sourced from:
MONTHLYRATINGSdigital.scaengage.com.au
GLOSSARY OF DIGITAL TERMS
KEY REPORTING METRICS
Average Daily Unique Browsers (ADUB): Key unique browser ranking metric that reports the average of the daily browsers from all devices and locations that visited a site within the selected reporting period.
Unique Audience (UA): The total number of unique people (de-duplicated) that visited a site at least once during the specified reporting period. This metric has been estimated and hybridisedusing tagged census data to capture access from locations and devices.
DEVICES TYPES
Device reporting splits out domestic traffic by Mobile, Tablet, Computer and Others for key metrics.
All Devices: all connected devices typesComputer: connected device requiring a physical keyboard, mouse and displayMobile: any connected device larger the size of an average hand or similar (excluding tablets).Tablet: any connected device larger than an average hand
Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]
statistics sourced from:
