www.savalanche.com

Savalanche Online Malls Make Your Online Media a Profitable Marketplace

The Digital Challenge

• Publishers today are facing drastic change • Since 2005, print media ad sales has

dropped fast while income from digital revenues has grown only 10% (compared to 60% overall digital ad grow). Digital counts still under 10% of the total revenue.

• The way people consume content has changed for good. All digital services are competing with online giants like Google and Facebook.

• Banner ads are losing their performance in favor of search, email and social media advertising. Even local advertisements have to compete with e.g. daily deals and other couponing services.

-> Publishers need to develop new digital products that answer the needs of both advertisers and consumers today.

How Savalanche Can Help?

• Savalanche provides you a whitelabeled online shopping mall that you can hook with your online medias and audiences

• We at Savalanche can help you to: • Get more revenue out of your digital assets

• Increase your market value by getting better customer

insights

• Engage and grow your existing audience

• Help you to develop your digital assets using our top

notch knowledge about advertising platforms, social

media and web 2.0

Increase Your Revenues

- Sell own products and/or earn money by allowing merchants to sell their goods in your media

1. Ecommerce Revenue 2. Get More Online Visitors

- Products and reviews are valuable content that people search and share

3. Grow Existing Business - Bring more value to your audience and advertisers

Integrate to Media

PR

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Monetise Community

SEO

FB Graph

Sharing

Ads

Content

Rent Commerce Space for a

a) monthly fee and / or

b) sales commission

Offer Facebook Exclusives

Online Mall branded and integrated to your media(s)

2.

Sell Product Ads

3.

Sell Own Products & Subscriptions

1.

Get More Customer Insights

Online Mall - Purchase History

- Interests

Identity mgmt

Subscriber Offers Social Reader

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• Your audience is your most valuable asset. The more you know about them, the more you are worth to the advertisers.

• Combining data from multiple sources owned by you, you can provide targeted and personalised service in each of the channels.

• Savalanche provides centralized identity management services and various tools for user control. And of course opt-out and others mandated by law.

CMS

Facebook - Friends

- Demographics

Online Media - Visited pages - IP analytics

Print Media - Subscriptions

- CRM Data

Circulation System

Build Better Shopping Experience

1. Content drives traffic. The most valuable asset of a media is the content that drives traffic both directly and via search engines and social media. By combining the media content and a store with interesting selections we can create an outstanding combination that lures visitors from multiple sources.

2. Targeted offers. By collecting relevant product selections for the customers and intelligently targeting products to visitors of the media, we can create impulsive purchase decisions

3. Centralized shopping experience. By bringing products from several merchants under the same roof we can create meaningfull product selections that consumers desire. Shared shopping cart gives consumer an easy way of ordering products from multiple vendors in one order/payment.

4. Community. Social media is a great customer service platform but it can also work as an efficient marketing and sales booster. Social shopping features are available as a default in our solutions.

Savalanche Publisher Solutions

ECommerce Solutions

• Online Mall for building online marketplaces (shop-in-shop)

• Webstore for selling your own subscriptions and other products via multiple channels

Web Store

Advertising and Marketing Solutions

• Product based advertisement platform that integrates to your online medias and malls

• Facebook marketing and viral applications to monetise and grow your social media audience

Product Ads

Online Mall

Facebook Apps

Savalanche provides tools and services for publishers to build social,

integrated marketplaces to reach media consumers inside their online medias

As a SaaS based cloud service, Savalanche is customized to your media and ready for action in a few days.

Savalanche Online Mall

Free self service interface for merchants to setup online store and rent commerce space

Automated processes, revenue sharing and payment processing

Online Shopping Mall provides a new and

effortless business model by allowing advertisers

and merchants all over the world to sell their goods

and services within popular online medias

Savalanche Webstore is a multichannel webstore that works in web, Facebook and mobiles.

Savalanche Web Store

You can sell anything: subscriptions, products, digital goods, services, tickets…

Integrates to your circulation system and ERP.

Savalanche Webstore is a full featured and flexible SaaS based ecommerce

platform that is customised to fit into

special needs of a publishers.

Savalanche Product Ads

Savalanche Product Ads integrate to your site seamlessly using javascript or iframe technologies.

Ads can be targeted to your audience/site or they can be shown in carousel.

Self service interface for advertisers to purchase and manage campaigns

Facebook Applications

• Savalanche has two main Facebook Apps that we customize for each customer

• Savalanche Storefront is our base for social shopping experience. It includes FB Login for shoppers and allows people to share and recommend products.

• Savalanche Social Reader is our upcoming App for publishers to share and spread their content in Facebook. Concept is succesfully executed by Washington Post and Guardian, reaching millions of new readers in Facebook.

• Both Apps use Facebook OpenGraph API to maximise the viral effect on sharing products or content.

Savalanche Storefront

Savalanche Social Reader

Facebook Login

Store on Facebook page

tabs

Store on application

canvas

Facebook Open Graph

Social Reader on application

canvas

Social Reader on Facebook

page tabs

Comments, like, share

Build Integrated Shopping Experince

Community

Commerce

Content

Product Ads, Links

Social Widgets

Social Commerce

Content Widgets

Content Sharing Social Reader

Merchant Online Media

Consumer

Commerce space rentals:~0-2k€/m (as priced by the publisher)

$ Order and payment

3.5% +60c*

Provision / Rental Based Business Model

60c payment transaction fee is collected for all Finnish bank payments and all bank transfers. For PayPal And credit cards, we take no extra processing fee.

Pricing Packages

No starting or monthly fees

Provision 3,5% + payment fees

Note! We also offer our service as customised whitelabel service for publishers and merchants. Ask for details and offer from us!

Optional customisation of store and checkout UI 1000-3000€

Premium

5-10 k€

Standard

No provision fees, collected from merchants

Consultation, training, system integrations, customisations and other extra work are billed as hourly work or via separately made project offer

Webstore Online Malls

Premium

5-10 k€

Unique Design included

Unique Design included

Monthly fee or provision 3,5%

Advertisers & Merchants

Publisher

Premium Ad Inventory

Unsold Ad Inventory

Ad Servers Yield Management,

…

Ad Networks Ad Exchanges

DMP’s …

Savalanche Product Ads

• Advanced Targeting & Retargeting

• Optimised CTR

ECommerce Platform

ERP

CRM

Content Integrated Ads

Savalanche Shopping Mall

• Branded Shop-in-Shop solution for Media

• High class SEO and social features

• Flexible pricing model set by the publisher

Savalanche Webstore

• All Inclusive Webstore in

15 min!

• Multi channel sales

• Detailed Analytics

• Safe & Ready Payments

• Recommendations

• Facebook integrated

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Architecture and Interfaces

DSPs …

Circulation Mgmt

www.savalanche.com

Savalanche Online Malls Online Mall Examples for Medias

Online Marketplaces • Online Marketplace is a generic large online store, where suppliers

and merchants can sell their goods. People come to marketplace to look for products (or services). Examples: Amazon.com, Ebay…

• In marketplace build by Savalanche, publishers can also offer their readers a shopping channel and good deals. Marketplace can be limited to subscribers only, making added value for print customers.

• Combined with good Google ranking of large medias, marketplace can act as a large source of visitors to your media site, or it can directly serve advertisements in a shopping mall.

• To whom:

• Newspapers

• Yellow Pages companies

• Broadcast medias

• Any online service with wide audience

Shopping Clubs / Theme Malls

• Shopping Clubs are usually malls that concentrate on relatively narrow product selection aimed for a certain user group (e.g. Fashion for women). Clubs usually require registration or even an invite before they let you enter the store. Examples: Gilt Groupe, Hautelook, Ideeli.

• Theme malls are open to all, but have product selections that aim for narrower user groups. They usually have also editorial content and very active communities linked on commerce site.

• Potential Themes for these kind of stores (that usually match most target groups)

• Women (Fashion, Beauty, Shoes…)

• Children (Clothes, accessories, toys)

• Hobbies (that media is aimed too, e.g. Golf, Cars…)

• Home (interiors, garden, food…)

• Gadgets (electronics, computers, software etc)

• Local services (for local medias)

• To whom:

• Magazines and others medias with clear target groups