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April 2013

SAP Innovation Dayfor Saudia

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IT&T investment and strategy

Source: Airport IT Trends Survey 2012: by Airline Business, the Airports Council International (ACI) and SITA

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Cloud Computing• Increased flexibility/scalability to meet

peak demands on IT services• Cost Saving due to better utilization of IT

resources• More Business Focus: Internal IT will

have more capacity to address top priority business

• Extend IT capabilities to sell services to external parties

Technology Drivers

Technology

Enablers

Cloud Computi

ng

Big Data

Mobility

Social Media

Social Media• Increase sale• Increase brand awareness • Improve service level• Increase website traffic• Build customer relationships and loyalty• Understand the customer needs• More personalized services

Mobility• Increase Revenue Opportunity• Reduce Customer Services Cost• Improve service levels• Build loyalty • Enhance staff productivity • Increase brand awareness & engagement• Enhance multichannel sale efforts • Reduced congestion in airport terminals

Big Data• Improve quality - Airlines are able to

capture more and better data about the customer’s experience

• Allow for highly specific segmentation and better tailored services

• Differentiate the experience of each customers

Capitalizing on Saudia’s advanced IT platforms and taking advantage of technological trends and developments, SV-IT is enhancing its capabilities to move from:Business Operational Excellence toBusiness Transformation Excellence

IT Strategies & Initiatives

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IT Strategies & Initiatives

RUN THE BUSINESSDeliver Value-based Quality Services

Achieve Operational Excellence

Governance, Risk & Compliances

Run IT as a Business

Attain High-Skilled Motivated Work Force

GROW THE BUSINESS

TRANSFORME THE BUSINESS

Introduce new products and services

Improve existing products and services

Sustain existing products and services

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Working to bring the Future to YOU

A Complete Hub for:

- Talented Saudi professionals

- Smart technology

- Business relevant efficient IT Solutions and services

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Saudia Smart Technology Hub

Saudia’s Vision

Investing in what will be considered as the largest, and most advanced “green” IT Hub in the region to position Saudia Information Technology Division to be a leading "smart" shared IT solutions & services provider in the MENA region

This will be achieved through the establishment of:

1. A state of the art IT Headquarter at KAEC business park with over 14,000 m2

2. Performance Optimized Tear-3+ Data Center to occupy more than 40,000 m2

3. Applied Technology Innovation Nucleolus to attract the Saudi youth from nearby KAUST and other leading educational institutions

4. A State of the Art Joint Development Center to enable local development of niche software solutions with world class software development organizations

5. Live & Work Environment through an attractive and competitive Home Ownership Program for Saudia’s current and future staffs

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Partner with World Leaders Technology Providers to:A. Learn from recent experiences in architecting new generation, high-

performance, cost-efficient Datacenters

B. Create & maximize synergy by engaging providers with proven technologies, frameworks and value-added propositions

C. Formulate a sustainable business model to equip, operate and evolve the underlying technologies in a financially sound approach

Multidimensional Approach

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Localize technical educations & training institutionsto:• Offer an top-class environment to train & certify young Saudi males and

females in high-tech jobs

• Create the necessary R&D setup to test, learn and then apply cutting edge technologies for applied business solutions

Multidimensional Approach

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Best work & live environment:• Offer complete new community live style that is planed for the future

• Offer affordable housing & amenities packages to suit multiple income levels

• Attract and retain top talented graduates to be trained, certified, work and build comfortable lives

Multidimensional Approach

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End-to-end datacenter automated management offering intelligent monitoring, sensors, controls & self adjusting environment

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Saudia Smart Technology Hub

1. SINNOVATE will be the technology anchor for KAEC

2. SINNOVATE will leverage the smart facilities & flexibilities of KAEC:

Smart Infrastructure Business friendly regulations Complete Eco environment for business growth Alluring life style

3. SINNOVATE will create and harness strategic partnerships with World Class technology leaders to create unparalleled ecosystem to:

Nurture local talentsprovide the base for innovative, business- relevant, cost effective shared IT services

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SINNOVATE - Business Drivers

The pursuit of SINNOVATE will:Facilitate further growth of KSA IT industry through joining forces with World Technology Leaders Create high-technical job opportunities for young Saudi males and femalesTransform KSA form a pure “IT consumption” model to applied IT innovation culture Offer ideal work & live environment Institutionalizing “green” IT to conserve & protect our environment Provide “smart” IT services and solutions suitable for regionCreate a sustainable, credible & effective model of knowledge-based economy

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SV-IT Mega Project - Green IT Park

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Strategic Partners for Successful Journy

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Recognition & Gratitude

Muhammad Ali AlbakriSaudia CIO & CFO

.albakri@saudiairlines com

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