© Redshift Strategy Consultants 2011

Samsung has taken an early lead in the TV app market with wide-spread developer and consumer adoption of its services

Samsung TV app data

Feb 2010

Dec 2010

Jan 2011 May 2011

0

1

2

3

4

5

6

0.1

1

2

5

Feb 2010

Dec 2010

Jan 2011 May 2011

0

2

4

6

8

10

12

14

16

18

20

18

5 54

Total Samsung TV apps, downloads, millions

Number of days for 100k downloads

Games

Educa

tion

Inform

ation

Videos

Lifes

tyle

Sports

0

20

40

60

80

100

120

140 132127

110

77

66

39

Apps by genre, # Free and pay apps, #

Free versus pay apps0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

68%

32%