The Connected World

Samsung has taken an early lead in the TV app market with wide-spread developer and consumer adoption of its services

Cumulative Samsung TV app, downloads, millions

Smart TV manufacturers are slowly surmounting the challenges for connected TV adoption:

Processing power in TVs: limits developer freedom and leads to simpler apps in an environment where fluidity and rich media is dominant i.e. TV

Latency: 70-90 milliseconds of delay a real issue for games development

Input device: remote controls are slowly giving way to tablet-based remote devices

Payment platform widely supported by developers and adopted by consumers reducing friction in current TV app transactions

Challenges

Source:Redshift analysis, platform data

Samsungs TV app store now has 1000 apps available for download

The store is now handling between 100k app downloads everyday

Redshift Strategy Consultants 2011

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