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SAM Global IP Barometer Findings
January 2017
www.s-a-m.comwww.s-a-m.com
Overview
This presentation provides an overview of the results from SAM’s Global IP Barometer survey, conducted in late 2016.
The survey answers key questions surrounding IP, including timeline for the transition, the internal skills gap, as well as industry business and technology concerns.
The results were announced 24th January.
www.s-a-m.comwww.s-a-m.com
Methodology
• The survey was conducted online using Survey Monkey
• It was promoted via tier one industry publications incl. TVB Europe and TV Tech US, and was also sent out via the following databases: Asia Pacific Broadcast, Broadcast Beat Digital Studio Middle East and Panorama Audiovisual, in addition to SAM’s own contact database and social channels.
• The target sample size was 1,000 respondents globally. The survey obtained 933 responses in total, of which 37% of respondents have a global operational reach, 31% national, 17% regional and 15% local
• Of the 933 total responses, the majority of respondents were located in Europe (43%) and North America (34%)
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Key findings: Transition timelines and business benefit
Media companies globally are actively looking to deploy IP across both infrastructure and production workflows in 2017.
Moving to an IP production workflow in the next two years
64% European
s
56% North
Americans
Starting IP infrastructure within 9 months
54% European
s
50% North
Americans
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Key findings: Transition timelines and business benefit
This IP migration is driven by the desire for improved flexibility and reduced infrastructure – 35% of respondents claimed each of these were of highest importance.
The number one priority will be migrating media studios to IP infrastructure (35% of respondents). The highest ranked 2nd priority was playout (32%).
35%
35%
32%
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Key findings: Skills gap and the need for training
Just 36% of North American and 28% of European respondents currently have the skills needed, while 47% of North Americans and 56% Europeans say they ‘partially’ have the skills needed.
28% European
s
36% North
Americans
47% North
Americans
56% Europeans
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Key findings: Skills gap and the need for training
40% of all respondents said that they do not fully understand SDN/SDVN, while 56% want to know more about the pros and cons of using SDN/SVDN in managing IP infrastructures.
69% of all respondents plan on bridging the skills gap by training existing staff with just 22% saying they will bring in specialist consultants to support the transition to IP.
56%
69%
22%
40%
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Key findings: Technology approach
Adopting open standards is the most important in terms of approach /approach for IP infrastructure according to 47% of respondents.
The second highest priority in terms of technology is a seamless IP and SDI control system (26%).
47%
26%
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Key findings: Technology approach
Of greatest concern is compromising the quality of production with 31% of the votes, followed by 27% ranking the cost of the transition as their number one concern.
81% of respondents will take either a hybrid SDI / IP or pure IP approach to current infrastructure projects. 71% of Europeans compared to 65% of Americans will take a hybrid SDI / IP approach.
71% Europeans
65% North
Americans
