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Adi Kleiman Head of Product [email protected] @adika60 Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales MARCH 2013

Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales

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Adi Kleiman, tracx The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model. In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.

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Page 1: Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales

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Adi Kleiman Head of Product [email protected]  @adika60  

Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales MARCH 2013

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•  Social  is  a  core  part  of  our  every  day  lives  

•  Consumers  expect  businesses  to  be  social  

•  Companies  must  adopt  social  across  organiza@on  to  keep  pace  with  demand                &  seize  opportuni@es    

Marke@ng  Sales  

Customer  Support  

Informa@on  &  Technology  

Public  Rela@ons  Product  

Innova@on  Business  

Development  Supply  Chain  Management  

Marke@ng  Brand  Health  Engagement  Influencers  Monitoring  

Reviews  Shopping  

E-­‐Commerce  Social  Networks  

2008 2009 2010 2011 2012 2013

CONSUMER PLATFORMS SM MARKETING THE SOCIAL ENTERPRISE

EVOLUTION OF SOCIAL

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BIG DATA

MEGA TECHNOLOGY TRENDS

SOCIAL

MOBILE

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BREAKING SOCIAL OUT OF ITS SILO

MARKETING

Real  &me,  manageable  and  measurable  cross  organiza&on  processes  

BIG CHALLENGE

SALES CUSTOMER CARE PRODUCT

INNOVATION SUPPLY

CHAIN MNG.

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SERVING THE ENTIRE SOCIAL ENTERPRISE

PRODUCT INNOVATION

•  Concept  Tes@ng  •  Crea@ve  Idea@on  

SALES •  Acquisi@on  Points  •  Targe@ng  •  Lead  Genera@on  •  Consump@on  Funnel  

DIGITAL MARKETING •  Display  Buying  •  Influencer  Marke@ng  •  Content  Publica@on  

CUSTOMER SUPPORT •  Social  Outreach  •  Brand  Monitoring  •  CRM  Workflow  

PUBLIC RELATIONS •  Reputa@on  Management  •  Influencer  Measurement  •  Crisis  Management  

CUSTOMER & COMPETITOR INTELLIGENCE

•  Campaign  Measurement  •  Audience  Management  •  Compe@@ve  Analysis  

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DISRUPTING THE TRADITIONAL MARKETING SALES MODEL

BEFORE

Companies  cast  a  wide  net  to  find  a  few  ’quality’  fish  

WITH TRACX

Companies  cast  a  smaller  net  which  is  full  of  ’quality’  fish  

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INTRODUCING TRACX SOCIAL LEADS ENABLING SALES AT THE SPEED OF THE SOCIAL CONVERSATIONS

First  product  in  the  industry  to  analyze  social  conversa&ons  and  automa&cally  organize  prospects  by  where  they  are  in  the  sales  process:    

•  Product  awareness  

•  Ac@ve  product  research  

•  Opinions  formed  

•  Intent  to  purchase  

•  Repeat  and  loyal  

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KEY ENTERPRISE PAIN POINTS WE ARE SOLVING CREATE REAL-TIME LEAD PIPELINE By  crea@ng  a  whole  new  revenue  channel  automa@cally  filtering  through  all  real  @me  conversa@ons  on  social  networks  to  enable  enterprises  to  rapidly  find  prospects  in  an  ac@ve  buying  phase.      

INCREASE MARKETING IMPACT  By  tailoring  marke@ng  and  sales  programs  -­‐-­‐  in  real-­‐@me  -­‐-­‐  to  exactly  where  people  are  in  the  buying  process  (awareness,  research,  opinion,  purchase  or  loyalty),  enterprises  can  speed  the  conversion  to  a  sale.    

 OPTIMIZE AD SPEND By  be_er  understanding  audiences,  places,  their  intent  and  those  influencers  who  can  actually  impact  prospect  buying  behaviour.      

BOTTOM LINE   Social  Leads  enables  enterprises  drive  tangible  revenue  through  social  by  finding,   tracking  and  influencing  sales  through  conversa@ons  on  social  sites.  

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AT-A-GLANCE VIEW OF TOTAL SOCIAL LEADS, TOP LEAD PRODUCING PRODUCT & LOCATION

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KNOW WHAT PRODUCTS & SITES DRIVE THE MOST SOCIAL LEADS

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UNDERSTAND LEAD ‘HOT SPOTS’ WITH GEO HEAT MAPS

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CONVERT LEADS FOUND IN SOCIAL IN REAL-TIME

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INTEGRATED WITH CRM

Send  to  CRM

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KEY TAKE-AWAYS SOCIAL LEADS ENABLES ENTERPPRISES DRIVE TANGIBLE REVENUE THROUGH SOCIAL BY FINDING, TRACKING AND INFLUENCING SALES THROUGH CONVERSATIONS ON SOCIAL SITES. Tracx  Social  Leads  helps  enterprises  to:    

CREATE REAL – TIME LEAD PIPELINE          By  crea@ng  a  whole  new  revenue  channel  automa@cally  filtering  through  all    real  @me  conversa@ons            on  social  networks  to  enable  enterprises  to  rapidly  find  prospects  in  an  ac@ve  buying  phase.    

INCREASE MARKETING IMPACT            By  tailoring  marke@ng  and  sales  programs  -­‐-­‐  in  real-­‐@me  -­‐-­‐  to  exactly  where  people  are  in  the  buying              process  (awareness,  research,  opinion,  purchase  or  loyalty),  enterprises  can  speed  the  conversion  to    a  sale.    

OPTIMIZE AD SPEND            By  be_er  understanding  audiences,  places,  their  intent  and  those  influencers    who  can  actually              impact  prospect  buying  behaviour.    

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TO LEARN MORE…

VISIT TRACX IN BOOTH #212 See  a  demo  of  the  tracxl  social  intelligence  placorm  &  tracx  Social  Leads  announced  just  last  week.  

TAKE ADVANTAGE OF OUR SUGARCON SHOW SPECIAL    SugarCon  a_endees  can  try  tracx  Social  Leads  at  20%  off  for  the  first  3  months.  Reference  promo  code:  sugar20.  

CONNECT WITH ME  email:  [email protected]  Twi_er:  @adika60    

FOLLOW US  Twi_er:  @tracx  Blog:  h_p://blog.tracx.com    Facebook:  h_p://www.facebook.com/at.tra.cx              

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TRACX SOCIAL INTELLIGENCE          www.tracx.com            @tracx                104  W.  27th  St.,  3rd  Floor              New  York,  NY  10001              +1  (646)  448-­‐5310              [email protected]