So, you can do anything. Now what?

Jeff DeChambeau

March 20, 2012

Hi, I’m Jeff Philosophy at Western 5 years with Don Tapscott Now at T4G Limited Writing Stop Wasting Money on Advertising

Goals for tonight:

Talk about companies

Share some cool stories

Do a thought experiment

Some companies are really stupid.

stupid = core assumption is inconsistent with reality

Badges are awesome Cheapskates are profitable People buy albums

Nielsen ratings matter Evil is acceptable It’s still 2004

not stupid = core assumption is consistent with reality

We trust foodies Every penny counts People like music

People like fun User experience matters Netflix makes sense

The world and market are moving faster than ever.

Stupid ideas and companies will get knocked out quickly.

What are some good assumptions

(about mobile)?

Is this mobile?

Way more data Shrinking devices

Wireless everywhere More sensors in device

More sensors everywhere Storage is incredibly cheap

Any data can be bought/sold Individual identification is easy

Government has virtually no clue

What can be done?

You can know your customers better than they know themselves.

Thought experiment: What can you do?

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Is this all good?

What data rights are there?

Should we exploit this data?

Where’s the line?

What’s not stupid?

jeffdechambeau.com