1. 1. Developments in Semantic HTML Adding information to search listings Ruth Cheesley Virya TechnologiesAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
2. 2. Show me the money!
3. 3. Good SEO = Reputation Management
4. 4. Could do better!
5. 5. MicrodataAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
6. 6. This made me pay attention!
7. 7. Click-through rates 30% higher Potentially 3+ ranks higherRich Snippets in action
8. 8. So many things to do!
9. 9. This turned into sales!
10. 10. Semantics 101
11. 11. Feed the machines!
12. 12. I Iwant to know want to know about avatar about avatarUhhh, which Uhhh, which one? one?Content + Context = King
13. 13. One format to rule them all
14. 14. Creative Work Creative Work Thing ThingPlace PlaceProduct ProductEvent EventIntangible IntangiblePerson PersonMedical entity Medical entityOrganisation OrganisationAvailable Schemas
15. 15. Creative Creative Work WorkArticle Article Blog Blog Book Book Comment Comment Diet Diet Exercise Plan Exercise Plan Item list Item list Map Map Media object Media object Movie Movie Music Playlist Music Playlist Music Recording Music RecordingPainting Painting Photograph Photograph Recipe Recipe Review Review Sculpture Sculpture Software App Software App TV Episode TV Episode TV Season TV Season TV Series TV Series Webpage Webpage Webpage element Webpage elementCreative Work Schema
16. 16. Define the Define the schema schemaDeclare the Declare the property propertyitemscope & itemtypeitempropHow to use schema.org markup
17. 17.
    Avatar

    Director: James Cameron (born August 16, 1954)

    Science fiction Trailer
    schema.org markup
18. 18. Pirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too. Director: Rob Marshall Writers: Ted Elliott, Terry Rossio, and 7 more credits Stars: Johnny Depp, Penelope Cruz, Ian McShane 8/10 stars from 200 users. Reviews: 50.Movie listing - before Microdata
19. 19.
    Pirates of the Carribean: On Stranger Tides (2011) Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard & his daughter are after it too. Director:

    Rob Marshall

    Writers:

    Ted Elliott

    Terry Rossio

    , and 7 more credits Stars:

    Johnny Depp,

    Penelope Cruz,

    Ian McShane

    8 / 10 stars from 200 users. Reviews: 50.
    Movie listing - after Microdata
20. 20. Google search listingsGoogle's Knowledge GraphAnd the results are ...
21. 21. Authorship & Publisher MarkupAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
22. 22. Li nk to profileWhat is Authorship?
23. 23. Why bother?
24. 24. Google+ is where it starts
25. 25. Step 1: Add link to your G+ Profile Google+ Step 2: Add link in 'contributor to' section on G+Adding author markup
26. 26. Step 1: Add link to your G+ Page on your site Google+ Step 2: Verify the website link on your G+ PageAdding publisher markup
27. 27. Profile linking in action
28. 28. Taken from your Google+ ProfileView all by author
29. 29. Knowledge Graph in action
30. 30. Related people
31. 31. Joomla!Autor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesleyTM
32. 32. Shops Contact pageResourcesArticlesDirectoriesBlogsReviews MediaMicrodata opportunities
33. 33. www.microdataforjoomla.com @MicrodataJoomlaHere's one I made earlier .
34. 34. ? Extend Joomla!TM
35. 35. GSOC Project
36. 36. Pruteanu Alexandru @PAlexcom github.com/PAlexcomMicrodata Library
37. 37. ReviewAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
38. 38. Microdata allows you to add context to your webbased content Search engines can use microdata to create 'rich snippets' in your listings Authorship is a type of microdata which links an author to their content on the web Many websites do not include microdata by default but you can add it manually (or with extensions) Joomla!TM will soon ship with a JMicrodata libraryAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley
39. 39. For more information www.schema.org plus.google.com/authorship microdataforjoomla.com gplus.to/RCheesleyAutor: 18.10.12 Ruth Cheesley - @RCheesley - gplus.to/RCheesley