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Running Lean Start-Up projects
with Drupal, cloud and agile
Marcin PajdzikTwitter: @Marcin_Pajdzik
Sofia, November 2015
Find me on Twitter: @Marcin_Pajdzik
I want to start a
business
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I have a brilliant
idea
I build a product
I launch it, market
and sell itAnd….
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Beef
Chicken
Pork
Fish
Veg
✓ ✓ ✓✓
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Is this a good business idea?
Select a recipe on our website and we deliver the
right amount of ingredients with cooking
instructions on the same day.
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“This will be the number one lesson I will never forget and the
absolute key to understanding Dinnr’s failure :
We were not solving anyone’s problem”
Source: https://medium.com
Dinnr.com
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I have a brilliant
idea
I build a product
I launch it, market
and sell it
And I find out that it wasn’t a
very good idea
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90% of start-ups fail
42% of start-ups fail because they build products or provide services that nobody wants
Source: Fortune.com
Why many start-ups fail?
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Can this product / feature be built?
Should the product / feature be built?
Do not ask the wrong question
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Is this a good business idea?
Select a recipe on our website and we deliver the
right amount of ingredients with cooking
instructions on the same day.
Find me on Twitter: @Marcin_Pajdzik
People are too optimistic about their future behaviour
People often do not know what they want
Pitching your idea to potential customers is wrong
People often want to make you happy
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Nobody uses our product
Ask customers
what features
are missing
Develop missing features
Product Death Cycle
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Find me on Twitter: @Marcin_Pajdzik
Ask about past behaviour not indented behaviour
Ask for commitment straight away
Lessons from the Mom Test
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Find me on Twitter: @Marcin_Pajdzik
How to use Continues Innovation…
…to create Successful Businesses
The Lean Start-Up
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Focus on what customers want ….
…. Not on what they say that they want
Validated learning
Every action is an experiment!
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Version of a new “product” which allows a team to collect
the maximum amount of validated learning
about customers with the least effort
Minimum Viable Product
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Lean Start-Up Cycle
Idea
CodeData
BuildLearn
Measure
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You constantly ask a question:
Minimum Viable Product
Am I making a sufficient progress to believe that my business
idea is viable?
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Gall’s Law: all complex systems that work evolved from simpler
systems that worked
If you want to build a complex system that works, build a simpler system first, and then improve it over time.
The theory of complex systems
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Reinventing the wheel
Source: Forbes
I call this invention “the wheel” but so far I have not been able to attract any venture capital…
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You are familiar with it
Why Drupal is suitable for MVPs?
You can build 80% or more of your MVP without any coding
Drupal has an active, helpful community.
There is already a lot of functionality built-in
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• Based on Panapoly distribution
• Up-to-date and secure versions of all popular modules
• Sane defaults for site builders after install
• Drupal Apps for setting up things that many startups want
MVP Drupal distribution
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Cloud Computing
Cloud computing
Pay as you useFree tiers
Reliability and
scalabilityHighly
automated
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• Agile Development focuses on how to do while Lean Start-up
focuses on what to do
• Lean Start-up makes the best parts of Agile more lean
• Both techniques can be perfectly combined
Agile and Lean Start-Up
Find me on Twitter: @Marcin_Pajdzik
Find me on Twitter: @Marcin_Pajdzik
Thank you / Благодаря
Marcin PajdzikOwner / Consultant @ Codewriters Ltd
Co-Owner / CTO @ Onlicar
LinkedIn: uk.linkedin.com/in/marcinpajdzik/
Twitter: @Marcin_Pajdzik