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christian-wilson
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Media needs to be mobile
• Walking with the newspaper
• Reading the paper over the telephone
• Carrying the newspaper on train or in the car.
• Car Radio
• Walkman
1991
Al Gore invents the internet!LOL!
Mobile phones become a bigger
deal!Mobile one inch
screen TV’s in black and white.
Text Messaging Short messages to friends and
people about where we are at!
“Hey I am on the way to the meeting don’t leave I will be right there!”
Information Explosion
It happened for different people at different times!
Some it was 1992 some it was 2000 but, by the year 2002 I don’t think anyone under 50 didn’t know what it means to Google
something.
Search was great but not very social!
Newspapers were great but the only way they were social was advertising and want ad’s same could be said of search!
Enters Craig’s List
Mobile Advertising Via Text Message
Blogging takes off
Even though you may not hear about it for a couple more years
There are over 200,000,000
Blogs
Digg is invented Other blogging tools Word Press and Blogger
done by Google.
You would think we would be done with our History Lesson!
• Two social media’s that really have already fallen by the way side! The reason they were not mobile
Mobile Social• (Years to reach 50 million users)
(My Space on Steroids and oh yeah for adults too!)• 200 million users in less than a year
• (Years to reach 50 million users) (Micro Blogging crossed with Text Messaging)
80% of companies use social media for recruitment(professional Want Ads gone Social)
While watching this a 100 hours of video will have been uploaded!YouTube (video gone social)
why it works
First of all How many people are on it
“Right after taking the screenshot I created three more accounts, and their respective user IDs were: 25,272,447, 25,272,534 and 25,272,591”
article written in 2009
Misconceptions
Truncated Links (being a problem with Google)• trun·cate (tr ng k t )• tr.v. trun·cat·ed, trun·cat·ing, trun·cates • 1. To shorten by or as if by cutting off. See
Synonyms at shorten.• 2. To shorten (a number) by dropping one or
more digits after the decimal point.• 3. To replace (the edge of a crystal) with a plane
face.
wont help with SEO.
Many fortune 100 companies are using twitter and reposting great information
from there site. So more people will get to see there information in a social way.
VS
Blogging
• Talks about specifics in long form
• You can write as much as you like
• 140 characters that is why it was orginally named twttr (missing vowels made it shorter like a text message)