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Rule the World! The Five Keys of Global Content Marketing
A LavaCon Lecture Proposed by: Heidi Lorenzen CMO, Cloudwords
As the pace of content creation continues to accelerate, and the number of global markets that content needs to reach continues to grow, it's more important than ever to develop and implement a global content marketing strategy. With the “Five Keys of Global Content Marketing,” you’ll learn strategies to produce and deliver multilingual content faster and more cost-effectively so you can capture all the global revenue your company seeks. In this session, attendees will better understand why localized content is so important, and learn tips on how to get great at global content marketing so you can: § Get your content to more markets faster, and do it
consistently; § Expand your prospect pool exponentially, and help your
customers feel a deeper connection and loyalty to you; and § Increase market share and global revenue for your company.
The five keys of global content marketing…
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Audience-centric, global approach to content strategy
Balance corporate and local priorities
A powerful global content marketing technology stack
Company-wide, accessible style guide, glossary and Translation Memory
Content marketing operations built for speed and efficiency
Hello!
Heidi Lorenzen CMO, Cloudwords With more than 25 years of global marketing experience, Heidi Lorenzen just can’t help but think outside the border. Having spent more than a decade overseas implementing high-impact marketing campaigns in Taiwan, Hong Kong, Germany, and Singapore, she has held global marketing leadership roles at technology trailblazers Polycom, Interwoven, Autonomy, and GlobalEnglish, among others. Today, Lorenzen is helping businesses achieve global expansion in her work with Cloudwords. Twitter: @hlorenzen