Romapit updated presentation_july_20

CONFIDENTIAL INFORMATION - FOR PRIVATE VIEWING ONLY - ALL RIGHTS RESERVEDAN IRONPAPER / COUPLES COMPANY PROPERTY

Revised August 2, 2012

“Don’t Leave Your Romantic Ideas to Chance”


What if...Romantic ideas and solutions were easy?


What if...Romantic ideas were organized by a trusted professional?


What if...Romantic ideas were actually romantic?


What if...Romantic ideas were created specifically for you?


Romapit is…A location based platform for retailers that allows consumers to easily find products & services using our adaptive Q & A survey and search engine.


Romapit.comYour perfect romance mapped

out



Revised August 2, 2012



What if...

Merchants could effectively target their audience... Locally


What if...

Local merchant’s found their relevant eyeballs all in one place on

and offline


Romapit.comLet us map-out your perfect

romance!


Hyperlocal


Hyper Local•Pertinent results with real time response•Practical directory, commerce portal and utility•Trusted expert evaluations•Awards and badges to identify true romantic venues, gifts, services and related items vetted by Romapit

•Mobile app provides immediate relevant results•Community based social interaction evaluating vendors with opt-in and profiles for professionals and lay users

•Emphasis on immediate need fulfillment of queries•Build matches based on local profiles from algorithm


HyperTargeted


Hyper Targeted•Fast, reliable, filtered results based on the user’s gender and specific needs

•Two levels of search; Base algorithm, full romantic assessment

•One place to offer multiple product, service solutions that are well defined, but difficult to capture for vendors and focus on for users/buyers/clients

•Reminders and updates for users to achieve successful romantic overtures built from users own inputs

•Vendor nirvana knowing relevant client data is available •Users timeline to purchase and act are short and real


DataDriven


Data Driven• Advanced demographic and psychographic information paired with street level vendor specific information

• Users emotional profiles• Stage of relationships equates to smaller sample set solutions increasing result success rate and conversion

• Merging technology infrastructure and design to maximize relevant data

• Time and function of the romantic need• Profile information dictates ideal categorization, targeted advertising, filtering and focused recommendations


RecommendationCentric


Recommendation Centric

•Romance Quotient provided by the site to users will give ideal product and service matches for individuals

•Site visits provide specific matching criteria•Like online Michelin guide for romance •Algorithm establishes user preferences. Romapit matches those preferences within categories & ratings

•Not simple lists or star rating system based on five or less characteristics. Each category is evaluated on a multi-level system related to emotional elements built into the algorithm


TheMarket


We Understand the Demographics

•Over 50% divorce rate influences couples•Frequent arguments about missed celebrations, anniversaries, special dates, events

•One stop to solve romantic quandary's with confidence, trust assured success

•Focus on recommendations, decisions made for men, separately for women

•Over $300 billion market•Top public interest categories •Significant PR, buzz, promotion leverage•Income, culture and other relevant issues are included


Who and What Size is the Market

•What makes up the $300 billion market•Hallmark holidays are a small portion of romance market

•Breadth and fragmented nature are ideal to address•Components fall neatly under romance umbrella•Cost of client acquisition is low •Demographics include men and women aged 25-60•Market will be parsed to manageable niche categories from defined algorithm covering user needs

•Recession proof, romance can be limited but not ignore•Men and women, different relationship stages, ages, comfort levels are all included within algorithm


The Romance Market


Who Competes With Us?

• A number of companies offer disparate technologies. Limited functional romance site or Apps like Romapit

• Our defined market will turn the industry on its head focusing on the individual within a relationship instead of trying to squeeze everyone into the same perception and definition of romance such as “Valentine's Day”

• Competitive chart reflects segments and companies (See Att. 2)• Selected functionality, products and services are offered by dating sites that don’t focus on romance or couples. Digital media, eCommerce, social membership structures are among them

• Romapit is NOT a dating site or focused on gathering members


Functional Competitive Areas


Romapitoverview


What ROMAPIT Does• Algorithm directed search and recommendation for the individual

• Romance accreditation for industry merchants, Romapit approved!

• Fee based Romance Concierge service • Mobile app for real-time problem solving for in-demand needs. Think “Oh no! I forgot our anniversary!”

• Easily connects vendors and clients on and offline• Solves urgent and important short and long term romantic queries, offering profile, feedback & interaction between users on experiences, etc…

• Variety of products & services like special offers, expert advice, packages, monthly sample box program, seminars

• Calendar update and reminder


What ROMAPIT Does


Solving Would-be Romantic’s Needs

• Technical Solutions to Real-world Needs• Urgent needs for emotionally driven problems require absolute

trust and expert opinion solved by Romapit standards and ratings as well as pricing and profile related recommendations

• Mobile app provides on the ground, immediate solutions• Broad set of offerings, condensed for user via his/her own results

and requests• Minimal clicks to solutions in a variety of categories• Gender oriented User Interface to further enhance experience,

results and trust factor• Algorithm and multi-filtered database drills down into individuals

specific romantic needs and solutions• Streamlined check-out system tied to profile, reminder


Solving Would-be Romantic’s Needs


Revenuestreams


Multiple Revenue Streams•Sample set members – “Box of Romance”•Seminars and conferences on and offline•Premium profiles and badging for merchants•Premium imagery•eCommerce bundled services and product sales•License fees for engine to other categories•Listing fees for therapists and other professionals•Concierge service fees•Multiple advertising pipelines on content as well;

• Sponsorships• Banners• Co-operative programs


Financial Projections•Time to go Beta is 3-4 months after completing offering

•Build cost minimized by completed architecture•Revenue within first year will exceed $350,000 to B/E

•Positive net income before amort and ROI at year one

•Conservative estimates from powerful category and technology platform and 10 revenue pipelines

•Limited cost of user acquisition due to relationship with 11 year digital media property couplescompany.com

•Overhead costs can be reduced due to co-operation with Ironpaper infrastructure


Capitalapplication


Capital Raise•Romapit is raising $500,000 for its first 15 months to profitability

•Convertible debt or equity •ROI without note on conservative estimates at 300,000 total traffic numbers by industry represents roughly 4-6x

•Principals will not be taking salaries •Expansion to subsequent metropolitan areas covered by cash flows

•Principals have invested their own funds and time


Use of Proceeds•Romapit expects to hire 6 individuals and 2 interns•File provisional patent•Time to alpha is three months or less based on pre-development work with beta thereafter

•Data entry for romance database within all channels

•Contingencies included (two hires, travel, time, etc.)

•Development of the mobile app•No acquisitions are initially planned•Joint venture and business development within the romance category


Whyus?


Current go to Market•Its heritage is the 11 year digital media property in www.CouplesCompany.com incl. content, professionals

•Technology is based on assets within Ironpaper group•Product and services partnerships •Sample kit suppliers on-board and ready to participate

•Current lists of over 15,000 opted in users as starting base, plus over 800 journalists, 3,000 media members and 1,000 in romance group as springboard

•Very high buzz and media attraction category•Proven expertise in selected category and technology team building, launch and roll-out

•Market size and ability to reshape it

http://www.couplescompany.com/


WHO WE ARE

Randall Willis: Publisher, digital media specialist, operations mgmt skills, built two successful companies

http://www.linkedin.com/in/brandallwillis

Jonathan Franchell: Web strategy, tech & marketing for web, analytics & testing focused professional. Loves testing, data and modelling

http://www.linkedin.com/pub/jonathan-franchell/1/202/265


Revised July 31, 2012


Thank You